Ouvrage collectif

Digital Platforms and the Global South

Reconfiguring Power Relations in the Cultural Industries

Type de publication Ouvrage

Nom de la publication Ouvrage collectif

Édition Routledge

Coordinateur(s) / Auteur(s)

  • Philippe Bouquillion
  • Christine Ithurbide
  • Tristan Mattelart
This book addresses the issues raised by digital platforms in the Global South, with an emphasis on the cultural stakes involved. It brings together an interdisciplinary team of researchers – including political economists, socio-economists, geographers, media sociologists or anthropologists – who each explore these issues through an insightful case study at a local, national, regional or international scale. While studying the strategies of some of the main US-based Big Tech platforms or video streaming platforms towards the Global South, the chapters also consider the often-neglected active role local or regional actors play in the expansion of those Western digital players, and highlight the existence of a constellation of local or regional platforms that have emerged in Africa, Asia, Latin America or the Middle East. In addition to analysing the complex relationships of competition, collaboration or dependence between these diverse actors, this volume examines the ways in which the rise of these digital platforms has generated new forms of cultural entrepreneurship and participated in the reconfiguring of the conditions in which cultural contents are produced and circulated in the Global South.

Table of content

  • Introduction – Philippe Bouquillion, Christine Ithurbide and Tristan Mattelart
  • Chapter 1 –  US Digital Platforms in the Global South : A Critical Review of an Emerging Research Field, Tristan Mattelart 
  • Chapter 2The Big Five in India, Powerful Players, Philippe Bouquillion
  • Chapter 3Platformisation of Matchmaking : Reconfiguring Social Economies in India, Vibodh Parthasarathi and Simran Agarwal
  • Chapter 4Cultural Crowdfunding Platforms in Latin America : From ‘Creative’ Discourse to Entrepreneurial Strategies, Alix Bénistant and Jeremy Vachet
  • Chapter 5Global Platforms Weaving into the Craft Industry : Lessons from Localisation Strategies in India, Christine Ithurbide
  • Chapter 6From Weixin to WeChat : Analysing the Expansion Strategies of a Chinese Social Media Platform, Yuwen Zhang
  • Chapter 7Netflix’s First Decade of Presence in Latin America, Luis Albornoz and Fernando Krakowiak
  • Chapter 8Cultural Policies for the SVoD Market in Brazil : From an Attempt at Regulation to Total Deregulation, Leonardo De Marchi and Ana Atem Diamante
  • Chapter 9Streaming the Middle East : From Legacy Media to Digital Platforms, Joe F. Khalil and Mohamed Zayani
  • Chapter 10Hidden in Plain Sight : YouTube and Nollywood’s Reinvention of Minor Transnational Practices, Alessandro Jedlowski
  • Chapter 11 – What Mobile Telephony is Doing to West African Music. The ZikMali Project : A New Model of Music Distribution ?, Emmanuelle Olivier
  • Chapter 12 – Chilean Fashion Influencers as Digital Labour : Unpacking the ‘Media Kit’ as a Market Device, Arturo Arriagada