{"id":7197,"date":"2020-09-08T10:11:03","date_gmt":"2020-09-08T08:11:03","guid":{"rendered":"https:\/\/www.sfsic.org\/?p=7197"},"modified":"2020-09-08T10:12:35","modified_gmt":"2020-09-08T08:12:35","slug":"7197","status":"publish","type":"post","link":"https:\/\/www.sfsic.org\/en\/aac-evenement\/7197\/","title":{"rendered":"S\u00e9minaire &#8220;Publicit\u00e9 et transition \u00e9cologique&#8221;"},"content":{"rendered":"<p><!-- fxzn:singledetail --><\/p>\n<div class=\"zone zn-singledetail\" id=\"fxzn-singledetail-1\">\n<div class=\"zone-block zn-singledetail-block alignwide va-top\">\n<div class=\"row\">\n<div class=\"columns large-8 large-push-4\">\n<div class=\"zn-singledetail-metabox\">\n<div class=\"zn-singledetail-pubdate pubdate\">\n\t\t\t\t\t<span class=\"pubdate-txt\">Mis en ligne le<\/span><span class=\"doubledot\"><\/span> <time class=\"pubdate-time\" pubdate datetime=\"2020-09-08T10:11:03+02:00\">8 septembre 2020<\/time>\t\t\t\t<\/div>\n<div class=\"zn-singledetail-thematiques with-sep-comma\">\n<ul class=\"termslist termslist-thematique\">\n<li class=\"termslist-item termslist-title\"><span class=\"termslist-titletxt\">Th\u00e9matiques<\/span><span class=\"doubledot\"><\/span><\/li>\n<li class=\"termslist-item tax-thematique term-communication-organisations\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/thematiques\/communication-organisations\/\" title=\"Communication et organisations\"><span class=\"termslist-itemname\">Communication et organisations<\/span><\/a><\/li>\n<li class=\"termslist-item tax-thematique term-communication-publique-politique\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/thematiques\/communication-publique-politique\/\" title=\"Communication publique et politique\"><span class=\"termslist-itemname\">Communication publique et politique<\/span><\/a><\/li>\n<li class=\"termslist-item tax-thematique term-medias-journalisme\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/thematiques\/medias-journalisme\/\" title=\"M\u00e9dias et journalisme\"><span class=\"termslist-itemname\">M\u00e9dias et journalisme<\/span><\/a><\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row\">\n<div class=\"columns large-4\">\n<div class=\"zn-singledetail-sidebar bg-cornersquares\">\n<div class=\"zn-singledetail-infos\">\n<p class=\"zn-singledetail-reponse-date\">\n\t\t\t\t\t\t<span>R\u00e9ponse attendue pour le<\/span><span class=\"doubledot\"><\/span> <strong>14\/09\/2020<\/strong>\n\t\t\t\t\t<\/p>\n<p class=\"zn-singledetail-reponse-type\">\n\t\t\t\t\t<span>Type de r\u00e9ponse<\/span><span class=\"doubledot\"><\/span> <strong>R\u00e9sum\u00e9<\/strong>\n\t\t\t\t\t<\/p>\n<p class=\"zn-singledetail-type\">\n\t\t\t\t\t\t\t<span>Type d\u2019\u00e9v\u00e9nement<\/span><span class=\"doubledot\"><\/span> <strong>S\u00e9minaire<\/strong>\n\t\t\t\t\t<\/p>\n<\/p><\/div>\n<div class=\"zn-singledetail-contacts\">\n<h3 class=\"zn-singledetail-section-title\">Contacts<\/h3>\n<ul class=\"zn-singledetail-contacts-list\">\n<li class=\"zn-singledetail-contact\">\n\t\t\t\t\t\t\t<span class=\"zn-singledetail-contact-name\">Fran\u00e7ois Allard<\/span><span class=\"doubledot\"><\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"zn-singledetail-contact-mail prettylink\" href=\"mailto:francois.allard-huver@univ-lorraine.fr\">francois.allard-huver@univ-lorraine.fr<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n<li class=\"zn-singledetail-contact\">\n\t\t\t\t\t\t\t<span class=\"zn-singledetail-contact-name\">Thierry Libaert<\/span><span class=\"doubledot\"><\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"zn-singledetail-contact-mail prettylink\" href=\"mailto:thierry.libaert@uclouvain.be\">thierry.libaert@uclouvain.be<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n<li class=\"zn-singledetail-contact\">\n\t\t\t\t\t\t\t<span class=\"zn-singledetail-contact-name\">Bernard Motulsky<\/span><span class=\"doubledot\"><\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"zn-singledetail-contact-mail prettylink\" href=\"mailto:motulsky.bernard@uqam.ca\">motulsky.bernard@uqam.ca<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul><\/div>\n<div class=\"zn-singledetail-weblinks\">\n<h3 class=\"zn-singledetail-section-title\">Sites internet de r\u00e9f\u00e9rence<\/h3>\n<ul class=\"zn-singledetail-weblinks-list\">\n<li>\n\t\t\t\t\t\t\t<a class=\"prettylink chainlink\" href=\"http:\/\/academie-ccs.org\/\" title=\"Acad\u00e9mie des controverses et de la communication sensible\" target=\"_blank\" rel=\"noopener noreferrer\">Acad\u00e9mie des controverses et de la communication sensible<\/a>\n\t\t\t\t\t\t<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"columns large-8\">\n<div class=\"zn-singledetail-contentbox\">\n<div class=\"zn-singledetail-eventinfo\">\n<div class=\"zn-singledetail-eventinfo-inner\">\n<div class=\"zn-singledetail-eventdates\">\n\t\t\t\t\t\t<span class=\"zn-singledetail-label\">Dates de l\u2019\u00e9v\u00e9nement<span class=\"doubledot\"><\/span><\/span><\/p>\n<ul class=\"zn-singledetail-eventdates-list\">\n<li class=\"zn-singledetail-eventdates-item\">\n\t\t\t\t\t\t\t\tLe <time class=\"event-start-time\" datetime=\"2020-11-19T00:00:00+00:00\">19\/11\/2020<\/time>\t\t\t\t\t\t\t<\/li>\n<\/ul><\/div>\n<p class=\"zn-singledetail-eventplace\">\n\t\t\t\t\t\t<span class=\"zn-singledetail-label\">Lieu de l\u2019\u00e9v\u00e9nement<span class=\"doubledot\"><\/span><\/span><br \/>\n\t\t\t\t\t\t<span class=\"zn-singledetail-eventplace-adr\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"adr-name\">Fondation Charles L\u00e9opold Mayer<\/span>,<\/p>\n<p>\t\t\t\t\t\t<span class=\"adr-street\">38 rue Saint-Sabin<\/span>, <span class=\"adr-city\">Paris<\/span>\t\t\t\t\t\t<span class=\"adr-cp\">75011<\/span>, <span class=\"adr-country\">France<\/span><br \/>\n\t\t\t\t\t\t<\/span>\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"zn-singledetail-annonce wig-content\">\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-7204\" src=\"https:\/\/www.sfsic.org\/wp-inside\/uploads\/2020\/09\/accs-publicite.jpg\" alt=\"Affiche Publicit\u00e9 et transition \u00e9cologique 2020\" width=\"249\" height=\"332\" \/><\/p>\n<p>La critique publicitaire est n\u00e9e au milieu du 19<sup>\u00e8me<\/sup> si\u00e8cle, peu de temps apr\u00e8s l\u2019apparition des premi\u00e8res annonces dans la presse (1836). Elle s\u2019est progressivement transform\u00e9e et l\u2019on peut aujourd\u2019hui d\u00e9limiter trois p\u00e9riodes majeures.<\/p>\n<p>D\u2019abord une critique portant sur \u00ab&#160;l\u2019ab\u00eatissement&#160;\u00bb publicitaire, celle-ci \u00e9tait essentiellement relay\u00e9e par des \u00e9crivains comme Paul Val\u00e9ry, Ren\u00e9 Etiemble ou Georges Duhamel et visait le langage de la publicit\u00e9.<\/p>\n<p>La critique a ensuite \u00e9volu\u00e9 pour se focaliser sur l\u2019intrusion publicitaire. Il s\u2019agit, en premier lieu, de d\u00e9noncer la pr\u00e9sence jug\u00e9e excessive des panneaux publicitaires dans les paysages et l\u2019espace public puis, dans un second temps, de critiquer l\u2019explosion du digital et des publicit\u00e9s num\u00e9riques.<\/p>\n<p>Enfin, au d\u00e9but des ann\u00e9es 2010, une nouvelle critique \u00e9merge et porte essentiellement sur les aspects de transition \u00e9cologique. La question principale vise le d\u00e9calage apparu entre une n\u00e9cessaire sobri\u00e9t\u00e9 en mati\u00e8re de consommation et un mod\u00e8le publicitaire dont l\u2019objectif est de vendre toujours plus.<\/p>\n<p>Depuis quelques mois, la question des rapports entre publicit\u00e9 et transition \u00e9cologique est au c\u0153ur de l\u2019actualit\u00e9 et de l\u2019attention m\u00e9diatique. Au mois de juin 2020, un collectif de vingt-cinq ONG a publi\u00e9 un rapport \u00ab&#160;Big Corpo&#160;\u00bb suivi d\u2019un nouveau rapport \u00e9manant notamment de Greenpeace et r\u00e9clamant une \u00ab&#160;Loi \u00c9vin pour le Climat&#160;\u00bb. Un rapport proposant une vingtaine de mesures sur les liens entre publicit\u00e9 et environnement a \u00e9t\u00e9 remis au minist\u00e8re de la Transition \u00c9cologique et Solidaire. Tout derni\u00e8rement, la Convention citoyenne pour le Climat a recommand\u00e9 l\u2019interdiction de la publicit\u00e9 des produits les plus polluants et demand\u00e9 l\u2019apposition d\u2019une mention destin\u00e9e \u00e0 lutter contre la surconsommation \u00ab&#160;En avez-vous vraiment besoin&#160;?&#160;\u00bb<\/p>\n<p>La publicit\u00e9 se retrouve dans une situation in\u00e9dite et cherche \u00e0 valoriser son r\u00f4le \u00e9conomique et social ainsi que ses initiatives. Le d\u00e9bat devrait se poursuivre avec le d\u00e9p\u00f4t d\u2019une proposition de loi \u00e0 l\u2019Assembl\u00e9e Nationale et la mise en place des \u00c9tats G\u00e9n\u00e9raux de la Publicit\u00e9 pilot\u00e9s par la fili\u00e8re communication.<\/p>\n<p>Si des sujets comme le greenwashing ont pu \u00eatre abord\u00e9s par les sciences de l\u2019information et de la communication, la question des rapports entre publicit\u00e9 et transition \u00e9cologique a \u00e9t\u00e9 peu \u00e9tudi\u00e9e dans le monde acad\u00e9mique. C\u2019est pourquoi l\u2019Acad\u00e9mie des Controverses et de la Communication Sensible souhaite organiser un s\u00e9minaire le <strong>jeudi 19\u00a0novembre<\/strong>, de 17 \u00e0 19 heures.<\/p>\n<p>Ce s\u00e9minaire est organis\u00e9 en partenariat avec la chaire de Relations Publiques et Communication Marketing de l\u2019Universit\u00e9 du Qu\u00e9bec \u00e0 Montr\u00e9al, le Groupe d\u2019\u00e9tude et de recherche \u00ab&#160;Communication, Environnement, Science et Soci\u00e9t\u00e9&#160;\u00bb de la SFSIC, l\u2019Earth and Life Institute et la Fondation Nicolas Hulot pour la Nature et l\u2019Homme.<\/p>\n<p>Selon l\u2019\u00e9volution de la situation pand\u00e9mique celui-ci se d\u00e9roulera soit en pr\u00e9sentiel, soit sous forme de webinaire.<\/p>\n<h2><strong>Propositions d\u2019axes de travail (non limitatif)<\/strong><\/h2>\n<ul>\n<li>Les interactions entre les acteurs impliqu\u00e9s&#160;;<\/li>\n<li>Les formes de la remise en cause actuelle&#160;;<\/li>\n<li>L\u2019analyse des messages publicitaires&#160;;<\/li>\n<li>La r\u00e9gulation publicitaire&#160;;<\/li>\n<li>La place du num\u00e9rique&#160;;<\/li>\n<li>L\u2019incidence \u00e9cologique des supports publicitaires&#160;;<\/li>\n<li>L\u2019int\u00e9gration des d\u00e9marches de publicit\u00e9 responsable dans la RSE des entreprises&#160;;<\/li>\n<li>Etc.<\/li>\n<\/ul>\n<h2><strong>Modalit\u00e9s de soumission<\/strong><\/h2>\n<p>Les chercheurs int\u00e9ress\u00e9s pour proposer une contribution (<strong>15 minutes<\/strong>) sont invit\u00e9s \u00e0 nous adresser une proposition avant le <strong>lundi 14 septembre<\/strong>. Les propositions de communication devront \u00eatre adress\u00e9es simultan\u00e9ment aux trois contacts ci-dessous.<\/p>\n<p>Format attendu&#160;: <strong>1\u00a0000 ou 1\u00a0500\u00a0signes<\/strong>, en incluant la bibliographie, 5 mots cl\u00e9s.<\/p>\n<p>Les interventions feront ensuite l\u2019objet d\u2019une publication sous forme d\u2019actes du s\u00e9minaire.<\/p>\n<\/p><\/div>\n<div class=\"zn-singledetail-partners\">\n<h3 class=\"zn-singledetail-section-title\">Partenaires<\/h3>\n<div class=\"zn-singledetail-partners-list row small-up-2 medium-up-3 large-up-5 partnerlist\" data-equalizer data-equalize-on=\"medium\">\n<article class=\"summarypartner column\">\n<div class=\"summarypartner-box\" title=\"Acad\u00e9mie des controverses et de la communication sensible\">\n<div class=\"summarypartner-box-inner\" data-equalizer-watch>\n<div class=\"summarypartner-imgbox\">\n<figure class=\"summarypartner-figure\">\n\t\t\t\t\t<img decoding=\"async\" class=\"summarypartner-img\" src=\"https:\/\/www.sfsic.org\/wp-inside\/uploads\/skp-membership\/demande_adh\/logo-accs-320x141.png\" alt=\"Logo ACCS\" ><figcaption class=\"summarypartner-img-caption show-for-sr\">Logo ACCS<\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"summarypartner-content\">\n<div class=\"summarypartner-content-inner\">\n<header class=\"summarypartner-header\">\n<h3 class=\"summarypartner-title\">\n\t\t\t\t\t\t\tAcad\u00e9mie des controverses et de la communication sensible\t\t\t\t\t\t<\/h3>\n<p class=\"summarypartner-acronym\">\n\t\t\t\t\t\t\tACCS\t\t\t\t\t\t<\/p>\n<\/header><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/article>\n<article class=\"summarypartner column\">\n<div class=\"summarypartner-box\" title=\"Chaire de relations publiques et communication marketing UQAM\">\n<div class=\"summarypartner-box-inner\" data-equalizer-watch>\n<div class=\"summarypartner-imgbox\">\n<figure class=\"summarypartner-figure\">\n\t\t\t\t\t<img decoding=\"async\" class=\"summarypartner-img\" src=\"\/\/www.sfsic.org\/wp-inside\/themes\/sfsic.org\/assets\/images\/default-640x640.png\" alt=\"\" data-interchange=\"[\/\/www.sfsic.org\/wp-inside\/themes\/sfsic.org\/assets\/images\/default-640x640.png, small],\"><br \/>\n\t\t\t\t\t\t\t\t\t<\/figure>\n<\/p><\/div>\n<div class=\"summarypartner-content\">\n<div class=\"summarypartner-content-inner\">\n<header class=\"summarypartner-header\">\n<h3 class=\"summarypartner-title\">\n\t\t\t\t\t\t\tChaire de relations publiques et communication marketing UQAM\t\t\t\t\t\t<\/h3>\n<\/header><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/article>\n<article class=\"summarypartner column\">\n<div class=\"summarypartner-box\" title=\"Earth and Life Institute\">\n<div class=\"summarypartner-box-inner\" data-equalizer-watch>\n<div class=\"summarypartner-imgbox\">\n<figure class=\"summarypartner-figure\">\n\t\t\t\t\t<img decoding=\"async\" class=\"summarypartner-img\" src=\"https:\/\/www.sfsic.org\/wp-inside\/uploads\/skp-membership\/demande_adh\/logo-earth-and-life-institute-320x320.png\" alt=\"Logo Earth and life institute\" ><figcaption class=\"summarypartner-img-caption show-for-sr\">Logo Earth and life institute<\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"summarypartner-content\">\n<div class=\"summarypartner-content-inner\">\n<header class=\"summarypartner-header\">\n<h3 class=\"summarypartner-title\">\n\t\t\t\t\t\t\tEarth and Life Institute\t\t\t\t\t\t<\/h3>\n<\/header><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/article>\n<article class=\"summarypartner column\">\n<div class=\"summarypartner-box\" title=\"Fondation Nicolas Hulot pour la Nature et l'Homme\">\n<div class=\"summarypartner-box-inner\" data-equalizer-watch>\n<div class=\"summarypartner-imgbox\">\n<figure class=\"summarypartner-figure\">\n\t\t\t\t\t<img decoding=\"async\" class=\"summarypartner-img\" src=\"https:\/\/www.sfsic.org\/wp-inside\/uploads\/skp-membership\/demande_adh\/logo-fondation-nicolas-hulot-pour-la-nature-et-lhomme-320x120.jpg\" alt=\"Logo Fondation Nicolas Hulot pour la nature et l'homme\" ><figcaption class=\"summarypartner-img-caption show-for-sr\">Logo Fondation Nicolas Hulot pour la nature et l&#8217;homme<\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"summarypartner-content\">\n<div class=\"summarypartner-content-inner\">\n<header class=\"summarypartner-header\">\n<h3 class=\"summarypartner-title\">\n\t\t\t\t\t\t\tFondation Nicolas Hulot pour la Nature et l&#8217;Homme\t\t\t\t\t\t<\/h3>\n<\/header><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/article><\/div>\n<\/p><\/div>\n<div class=\"zn-singledetail-keywords\">\n<h3 class=\"zn-singledetail-section-title\">Mots-cl\u00e9s<\/h3>\n<ul class=\"termslist termslist-post_tag\">\n<li class=\"termslist-item termslist-title\"><span class=\"termslist-titletxt\">Mots-cl\u00e9s<\/span><span class=\"doubledot\"><\/span><\/li>\n<li class=\"termslist-item tax-post_tag term-ecologie\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/tag\/ecologie\/\" title=\"Ecologie\"><span class=\"termslist-itemname\">Ecologie<\/span><\/a><\/li>\n<li class=\"termslist-item tax-post_tag term-publicite\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/tag\/publicite\/\" title=\"publicit\u00e9\"><span class=\"termslist-itemname\">publicit\u00e9<\/span><\/a><\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- \/fxzn:singledetail --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mis en ligne le 8 septembre 2020 Th\u00e9matiques Communication et organisations Communication publique et politique M\u00e9dias et journalisme R\u00e9ponse attendue pour le 14\/09\/2020 Type de r\u00e9ponse R\u00e9sum\u00e9 Type d\u2019\u00e9v\u00e9nement S\u00e9minaire [&hellip;]<\/p>\n","protected":false},"author":957,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29,59],"tags":[309,81],"thematique":[37,36,34],"sfsic":[],"class_list":["post-7197","post","type-post","status-publish","format-standard","hentry","category-aac-evenement","category-seminaire","tag-ecologie","tag-publicite","thematique-communication-organisations","thematique-communication-publique-et-politique","thematique-medias-et-journalisme","wp-sticky"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>S\u00e9minaire &quot;Publicit\u00e9 et transition \u00e9cologique&quot;<\/title>\n<meta name=\"description\" content=\"L&#039;Acad\u00e9mie des controverses et de la communication sensible, en partenariat avec la chaire de Relations Publiques et Communication Marketing de l\u2019Universit\u00e9 du Qu\u00e9bec \u00e0 Montr\u00e9al, le Groupe d\u2019\u00e9tude et de recherche \u00ab\u00a0Communication, Environnement, Science et Soci\u00e9t\u00e9\u00a0\u00bb de la SFSIC, l\u2019Earth and Life Institute et la Fondation Nicolas Hulot pour la Nature et l\u2019Homme, organise un s\u00e9minaire (sous forme webinaire pour les participants non intervenants) consacr\u00e9 au sujet &quot;Publicit\u00e9 et transition \u00e9cologique&quot;. L&#039;appel se termine mi septembre et le s\u00e9minaire se d\u00e9roulera le jeudi 19 novembre.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sfsic.org\/en\/aac-evenement\/7197\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00e9minaire &quot;Publicit\u00e9 et transition \u00e9cologique&quot;\" \/>\n<meta property=\"og:description\" content=\"L&#039;Acad\u00e9mie des controverses et de la communication sensible, en partenariat avec la chaire de Relations Publiques et Communication Marketing de l\u2019Universit\u00e9 du Qu\u00e9bec \u00e0 Montr\u00e9al, le Groupe d\u2019\u00e9tude et de recherche \u00ab\u00a0Communication, Environnement, Science et Soci\u00e9t\u00e9\u00a0\u00bb de la SFSIC, l\u2019Earth and Life Institute et la Fondation Nicolas Hulot pour la Nature et l\u2019Homme, organise un s\u00e9minaire (sous forme webinaire pour les participants non intervenants) consacr\u00e9 au sujet &quot;Publicit\u00e9 et transition \u00e9cologique&quot;. 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