{"id":7071,"date":"2020-07-06T23:59:18","date_gmt":"2020-07-06T21:59:18","guid":{"rendered":"https:\/\/www.sfsic.org\/?p=7071"},"modified":"2020-07-07T00:01:03","modified_gmt":"2020-07-06T22:01:03","slug":"7071","status":"publish","type":"post","link":"https:\/\/www.sfsic.org\/en\/publication\/7071\/","title":{"rendered":"Communication et professionnalisation &#8211; n\u00b09 &#8211;  Mesurer la communication ?"},"content":{"rendered":"<p><!-- fxzn:singledetail --><\/p>\n<div class=\"zone zn-singledetail\" id=\"fxzn-singledetail-1\">\n<div class=\"zone-block zn-singledetail-block alignwide va-top\">\n<div class=\"row\">\n<div class=\"columns large-8 large-push-4\">\n<div class=\"zn-singledetail-metabox\">\n<div class=\"zn-singledetail-pubdate pubdate\">\n\t\t\t\t\t<span class=\"pubdate-txt\">Mis en ligne le<\/span><span class=\"doubledot\"><\/span> <time class=\"pubdate-time\" pubdate datetime=\"2020-07-06T23:59:18+02:00\">6 juillet 2020<\/time>\t\t\t\t<\/div>\n<div class=\"zn-singledetail-thematiques with-sep-comma\">\n<ul class=\"termslist termslist-thematique\">\n<li class=\"termslist-item termslist-title\"><span class=\"termslist-titletxt\">Th\u00e9matiques<\/span><span class=\"doubledot\"><\/span><\/li>\n<li class=\"termslist-item tax-thematique term-communication-organisations\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/thematiques\/communication-organisations\/\" title=\"Communication et organisations\"><span class=\"termslist-itemname\">Communication et organisations<\/span><\/a><\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row\">\n<div class=\"columns large-4\">\n<div class=\"zn-singledetail-sidebar bg-cornersquares\">\n<div class=\"zn-singledetail-infos\">\n<p class=\"zn-singledetail-type\">\n\t\t\t\t\t\t\t<span>Type de publication<\/span><span class=\"doubledot\"><\/span> <strong>Num\u00e9ro de revue<\/strong>\n\t\t\t\t\t<\/p>\n<p class=\"zn-singledetail-name\">\n\t\t\t\t\t\t\t<span>Nom de la publication<\/span><span class=\"doubledot\"><\/span> <strong>Communication et professionnalisation<\/strong>\n\t\t\t\t\t<\/p>\n<p class=\"zn-singledetail-edition\">\n\t\t\t\t\t\t\t<span>\u00c9dition<\/span><span class=\"doubledot\"><\/span> <strong>UCLouvain<\/strong>\n\t\t\t\t\t<\/p>\n<\/p><\/div>\n<div class=\"zn-singledetail-coordinators\">\n<h3 class=\"zn-singledetail-section-title\">Coordinateur(s) \/ Auteur(s)<\/h3>\n<ul class=\"zn-singledetail-coordinators-list\">\n<li class=\"zn-singledetail-coordinators-item\">\n\t\t\t\t\t\t\t<span>Nicolas<\/span> <span>Peirot<\/span>, <span>Universit\u00e9 de Bourgogne Franche-Comt\u00e9 \/ CIMEOS<\/span>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n<li class=\"zn-singledetail-coordinators-item\">\n\t\t\t\t\t\t\t<span>Sandrine<\/span> <span>Roginsky<\/span>, <span>UCLouvain \/ LASCO<\/span>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul><\/div>\n<div class=\"zn-singledetail-contacts\">\n<h3 class=\"zn-singledetail-section-title\">Contacts<\/h3>\n<ul class=\"zn-singledetail-contacts-list\">\n<li class=\"zn-singledetail-contact\">\n\t\t\t\t\t\t\t<span class=\"zn-singledetail-contact-name\">test<\/span><span class=\"doubledot\"><\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"zn-singledetail-contact-mail prettylink\" href=\"mailto:test@test.com\">test@test.com<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul><\/div>\n<div class=\"zn-singledetail-weblinks\">\n<h3 class=\"zn-singledetail-section-title\">Sites internet de r\u00e9f\u00e9rence<\/h3>\n<ul class=\"zn-singledetail-weblinks-list\">\n<li>\n\t\t\t\t\t\t\t<a class=\"prettylink chainlink\" href=\"https:\/\/ojs.uclouvain.be\/index.php\/comprof\/issue\/view\/4693\" title=\"Num\u00e9ro disponible sur le site de la revue\" target=\"_blank\" rel=\"noopener noreferrer\">Num\u00e9ro disponible sur le site de la revue<\/a>\n\t\t\t\t\t\t<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"columns large-8\">\n<div class=\"zn-singledetail-contentbox\">\n<div class=\"zn-singledetail-annonce wig-content\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-7072\" src=\"https:\/\/www.sfsic.org\/wp-inside\/uploads\/2020\/07\/couverture-communication-et-professionnalisation9-mesurer-la-communication-212x300.jpg\" alt=\"Couverture Communication et professionnalisation 9\" width=\"212\" height=\"300\" srcset=\"https:\/\/www.sfsic.org\/wp-inside\/uploads\/2020\/07\/couverture-communication-et-professionnalisation9-mesurer-la-communication-212x300.jpg 212w, https:\/\/www.sfsic.org\/wp-inside\/uploads\/2020\/07\/couverture-communication-et-professionnalisation9-mesurer-la-communication-724x1024.jpg 724w, https:\/\/www.sfsic.org\/wp-inside\/uploads\/2020\/07\/couverture-communication-et-professionnalisation9-mesurer-la-communication-768x1086.jpg 768w, https:\/\/www.sfsic.org\/wp-inside\/uploads\/2020\/07\/couverture-communication-et-professionnalisation9-mesurer-la-communication-1086x1536.jpg 1086w, https:\/\/www.sfsic.org\/wp-inside\/uploads\/2020\/07\/couverture-communication-et-professionnalisation9-mesurer-la-communication-226x320.jpg 226w, https:\/\/www.sfsic.org\/wp-inside\/uploads\/2020\/07\/couverture-communication-et-professionnalisation9-mesurer-la-communication-780x1103.jpg 780w, https:\/\/www.sfsic.org\/wp-inside\/uploads\/2020\/07\/couverture-communication-et-professionnalisation9-mesurer-la-communication-200x283.jpg 200w, https:\/\/www.sfsic.org\/wp-inside\/uploads\/2020\/07\/couverture-communication-et-professionnalisation9-mesurer-la-communication.jpg 1448w\" sizes=\"auto, (max-width: 212px) 100vw, 212px\" \/><\/p>\n<p>Les m\u00e9tiers de la communication ne cessent de se diversifier et de se recomposer sous l\u2019effet d\u2019une technicisation croissante. Qu\u2019il s\u2019agisse de publicit\u00e9, de relations presse ou publiques, de communication marketing ou manag\u00e9riale, ces activit\u00e9s apparaissent de plus en plus \u00e9quip\u00e9es num\u00e9riquement. Les outils mobilis\u00e9s sont le support d\u2019un ensemble de pratiques de mesure de l\u2019activit\u00e9 en ligne des internautes. Ils accompagnent l\u2019injonction \u00e0 rendre des comptes en termes de performance et de retour sur investissement impos\u00e9e \u00e0 la fonction communication. <a href=\"https:\/\/ojs.uclouvain.be\/index.php\/comprof\/issue\/view\/4693\">Ce num\u00e9ro th\u00e9matique<\/a> entend ainsi explorer les relations existantes entre mesures num\u00e9riques et processus de professionnalisation des communicateurs. Ce num\u00e9ro est structur\u00e9 autour de deux axes&#160;: le premier s\u2019int\u00e9resse \u00e0 la mesure comme forme de rationalit\u00e9, en interrogeant les liens qu\u2019entretiennent mesure et \u00e9valuation de la communication&#160;; le second porte davantage sur les effets performatifs des mesures et cherche \u00e0 comprendre ce que celles-ci font exister et contribuent \u00e0 former (et donc ce qu\u2019elles donnent \u00e0 voir sur ce qui compte en mati\u00e8re de communication).<\/p>\n<p><strong>Les \u00e9diteurs\/\u00e9ditrices<\/strong><\/p>\n<p>Nicolas Peirot est A.T.E.R. \u00e0 l\u2019Universit\u00e9 de Bourgogne Franche-Comt\u00e9 et membre du laboratoire CIMEOS (\u00ab&#160;Communications, M\u00e9diations, Organisations, Savoirs&#160;\u00bb).<\/p>\n<p>Sandrine Roginsky est professeure de communication \u00e0 l\u2019UCLouvain et directrice du LASCO, le laboratoire d\u2019analyse des syst\u00e8mes de communication des organisations.<\/p>\n<h2>Avant-propos<\/h2>\n<ul>\n<li><a href=\"https:\/\/ojs.uclouvain.be\/index.php\/comprof\/article\/view\/Introduction\">Mesurer la communication&#160;? Ce que les outils de mesure font \u00e0 la professionnalisation de la communication<\/a> Nicolas Peirot, Sandrine Roginsky<\/li>\n<\/ul>\n<h2>Dossier<\/h2>\n<ul>\n<li><a href=\"https:\/\/ojs.uclouvain.be\/index.php\/comprof\/article\/view\/La_prescription_de_la_mesure_de_la_communication_dans_la_formation_professionnelle\">La prescription de la mesure de la communication dans la formation professionnelle&#160;: extension du mod\u00e8le gestionnaire et conceptions de la communication<\/a> Aude Seurrat<\/li>\n<li><a href=\"https:\/\/ojs.uclouvain.be\/index.php\/comprof\/article\/view\/Evaluer_la_communication_interne_une_approche_critique\">Evaluer la communication interne. Une approche critique.<\/a> Thomas Heller<\/li>\n<li><a href=\"https:\/\/ojs.uclouvain.be\/index.php\/comprof\/article\/view\/Le_reseau_social_d_entreprise_un_dispositif_de_mesure_de_l_activite_et_d_evaluation\">Le r\u00e9seau social d\u2019entreprise, un dispositif de mesure de l\u2019activit\u00e9 et d\u2019\u00e9valuation des collaborateurs&#160;?<\/a> Camille Imhoff<\/li>\n<li><a href=\"https:\/\/ojs.uclouvain.be\/index.php\/comprof\/article\/view\/Mesurabilite_des_multiples_dimensions_de_la_communication_interne\">Mesurabilit\u00e9 des multiples dimensions de la communication interne<\/a> D\u00e9borah Horlait, Fran\u00e7ois Lambotte<\/li>\n<li><a href=\"https:\/\/ojs.uclouvain.be\/index.php\/comprof\/article\/view\/Une_approche_praxeologique_des_metriques_numeriques\">Une approche prax\u00e9ologique des m\u00e9triques num\u00e9riques&#160;: mesurer le community management pour quoi faire&#160;?<\/a> Camille Alloing, Julien Pierre<\/li>\n<li><a href=\"https:\/\/ojs.uclouvain.be\/index.php\/comprof\/article\/view\/Communicateurs_et_mesure_de_l_employeur_en_situation_de_recrutement\">Communicateurs et mesure de l\u2019employeur en situation de recrutement, des utilisations sous tension&#160;: \u00ab&#160;les \u00e9toiles, \u00e7a peut cacher pas mal de choses&#160;\u00bb<\/a> Daniel P\u00e9lissier<\/li>\n<\/ul><\/div>\n<div class=\"zn-singledetail-keywords\">\n<h3 class=\"zn-singledetail-section-title\">Mots-cl\u00e9s<\/h3>\n<ul class=\"termslist termslist-post_tag\">\n<li class=\"termslist-item termslist-title\"><span class=\"termslist-titletxt\">Mots-cl\u00e9s<\/span><span class=\"doubledot\"><\/span><\/li>\n<li class=\"termslist-item tax-post_tag term-evaluation\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/tag\/evaluation\/\" title=\"Evaluation\"><span class=\"termslist-itemname\">Evaluation<\/span><\/a><\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- \/fxzn:singledetail --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mis en ligne le 6 juillet 2020 Th\u00e9matiques Communication et organisations Type de publication Num\u00e9ro de revue Nom de la publication Communication et professionnalisation \u00c9dition UCLouvain Coordinateur(s) \/ Auteur(s) Nicolas [&hellip;]<\/p>\n","protected":false},"author":957,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70,31],"tags":[172],"thematique":[37],"sfsic":[],"class_list":["post-7071","post","type-post","status-publish","format-standard","hentry","category-numero-revue","category-publication","tag-evaluation","thematique-communication-organisations","wp-sticky"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communication et professionnalisation - n\u00b09 - Mesurer la communication ?<\/title>\n<meta name=\"description\" content=\"Le num\u00e9ro 9 de Communication et professionnalisation est en ligne. Coordonn\u00e9 par Nicolas Peirot et Sandrine Roginsky, il est consacr\u00e9 \u00e0 la th\u00e9matique &quot;Mesurer la communication ?&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sfsic.org\/en\/publication\/7071\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communication et professionnalisation - n\u00b09 - Mesurer la communication ?\" \/>\n<meta property=\"og:description\" content=\"Le num\u00e9ro 9 de Communication et professionnalisation est en ligne. Coordonn\u00e9 par Nicolas Peirot et Sandrine Roginsky, il est consacr\u00e9 \u00e0 la th\u00e9matique &quot;Mesurer la communication ?&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sfsic.org\/en\/publication\/7071\/\" \/>\n<meta property=\"og:site_name\" content=\"SFSIC\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-06T21:59:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-06T22:01:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sfsic.org\/wp-inside\/uploads\/2020\/07\/couverture-communication-et-professionnalisation9-mesurer-la-communication-212x300.jpg\" \/>\n<meta name=\"author\" content=\"Fabien Bonnet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sfsic.org\\\/en\\\/publication\\\/7071\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sfsic.org\\\/en\\\/publication\\\/7071\\\/\"},\"author\":{\"name\":\"Fabien Bonnet\",\"@id\":\"https:\\\/\\\/www.sfsic.org\\\/en\\\/#\\\/schema\\\/person\\\/9f83573bda33f40c68c7c826e9567df6\"},\"headline\":\"Communication et professionnalisation &#8211; n\u00b09 &#8211; Mesurer la communication ?\",\"datePublished\":\"2020-07-06T21:59:18+00:00\",\"dateModified\":\"2020-07-06T22:01:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sfsic.org\\\/en\\\/publication\\\/7071\\\/\"},\"wordCount\":440,\"publisher\":{\"@id\":\"https:\\\/\\\/www.sfsic.org\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sfsic.org\\\/en\\\/publication\\\/7071\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sfsic.org\\\/wp-inside\\\/uploads\\\/2020\\\/07\\\/couverture-communication-et-professionnalisation9-mesurer-la-communication-212x300.jpg\",\"keywords\":[\"Evaluation\"],\"articleSection\":[\"Num\u00e9ro de revue\",\"Publications\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sfsic.org\\\/en\\\/publication\\\/7071\\\/\",\"url\":\"https:\\\/\\\/www.sfsic.org\\\/en\\\/publication\\\/7071\\\/\",\"name\":\"Communication et professionnalisation - n\u00b09 - Mesurer la communication ?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sfsic.org\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sfsic.org\\\/en\\\/publication\\\/7071\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sfsic.org\\\/en\\\/publication\\\/7071\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sfsic.org\\\/wp-inside\\\/uploads\\\/2020\\\/07\\\/couverture-communication-et-professionnalisation9-mesurer-la-communication-212x300.jpg\",\"datePublished\":\"2020-07-06T21:59:18+00:00\",\"dateModified\":\"2020-07-06T22:01:03+00:00\",\"description\":\"Le num\u00e9ro 9 de Communication et professionnalisation est en ligne. Coordonn\u00e9 par Nicolas Peirot et Sandrine Roginsky, il est consacr\u00e9 \u00e0 la th\u00e9matique \\\"Mesurer la communication ?\\\"\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sfsic.org\\\/en\\\/publication\\\/7071\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sfsic.org\\\/en\\\/publication\\\/7071\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.sfsic.org\\\/en\\\/publication\\\/7071\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.sfsic.org\\\/wp-inside\\\/uploads\\\/2020\\\/07\\\/couverture-communication-et-professionnalisation9-mesurer-la-communication-212x300.jpg\",\"contentUrl\":\"https:\\\/\\\/www.sfsic.org\\\/wp-inside\\\/uploads\\\/2020\\\/07\\\/couverture-communication-et-professionnalisation9-mesurer-la-communication-212x300.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sfsic.org\\\/en\\\/publication\\\/7071\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.sfsic.org\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Publications\",\"item\":\"https:\\\/\\\/www.sfsic.org\\\/en\\\/publication-en\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Journal issue\",\"item\":\"https:\\\/\\\/www.sfsic.org\\\/en\\\/publication-en\\\/journal-issue\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Communication et professionnalisation &#8211; n\u00b09 &#8211; Mesurer la communication&#160;?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sfsic.org\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.sfsic.org\\\/en\\\/\",\"name\":\"SFSIC\",\"description\":\"Soci\u00e9t\u00e9 Fran\u00e7aise des Sciences de l&#039;Information &amp; de la Communication\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.sfsic.org\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sfsic.org\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.sfsic.org\\\/en\\\/#organization\",\"name\":\"SFSIC\",\"url\":\"https:\\\/\\\/www.sfsic.org\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.sfsic.org\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.sfsic.org\\\/wp-inside\\\/uploads\\\/2020\\\/05\\\/logo-sfsic.jpg\",\"contentUrl\":\"https:\\\/\\\/www.sfsic.org\\\/wp-inside\\\/uploads\\\/2020\\\/05\\\/logo-sfsic.jpg\",\"width\":1085,\"height\":1080,\"caption\":\"SFSIC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sfsic.org\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.sfsic.org\\\/en\\\/#\\\/schema\\\/person\\\/9f83573bda33f40c68c7c826e9567df6\",\"name\":\"Fabien Bonnet\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/88a9288fc13369cb9e30359afa340f8adace82098c18ff09415c6dacd710ddc4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/88a9288fc13369cb9e30359afa340f8adace82098c18ff09415c6dacd710ddc4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/88a9288fc13369cb9e30359afa340f8adace82098c18ff09415c6dacd710ddc4?s=96&d=mm&r=g\",\"caption\":\"Fabien Bonnet\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Communication et professionnalisation - n\u00b09 - Mesurer la communication ?","description":"Le num\u00e9ro 9 de Communication et professionnalisation est en ligne. Coordonn\u00e9 par Nicolas Peirot et Sandrine Roginsky, il est consacr\u00e9 \u00e0 la th\u00e9matique \"Mesurer la communication ?\"","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sfsic.org\/en\/publication\/7071\/","og_locale":"en_US","og_type":"article","og_title":"Communication et professionnalisation - n\u00b09 - Mesurer la communication ?","og_description":"Le num\u00e9ro 9 de Communication et professionnalisation est en ligne. Coordonn\u00e9 par Nicolas Peirot et Sandrine Roginsky, il est consacr\u00e9 \u00e0 la th\u00e9matique \"Mesurer la communication ?\"","og_url":"https:\/\/www.sfsic.org\/en\/publication\/7071\/","og_site_name":"SFSIC","article_published_time":"2020-07-06T21:59:18+00:00","article_modified_time":"2020-07-06T22:01:03+00:00","og_image":[{"url":"https:\/\/www.sfsic.org\/wp-inside\/uploads\/2020\/07\/couverture-communication-et-professionnalisation9-mesurer-la-communication-212x300.jpg","type":"","width":"","height":""}],"author":"Fabien Bonnet","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sfsic.org\/en\/publication\/7071\/#article","isPartOf":{"@id":"https:\/\/www.sfsic.org\/en\/publication\/7071\/"},"author":{"name":"Fabien Bonnet","@id":"https:\/\/www.sfsic.org\/en\/#\/schema\/person\/9f83573bda33f40c68c7c826e9567df6"},"headline":"Communication et professionnalisation &#8211; n\u00b09 &#8211; Mesurer la communication ?","datePublished":"2020-07-06T21:59:18+00:00","dateModified":"2020-07-06T22:01:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sfsic.org\/en\/publication\/7071\/"},"wordCount":440,"publisher":{"@id":"https:\/\/www.sfsic.org\/en\/#organization"},"image":{"@id":"https:\/\/www.sfsic.org\/en\/publication\/7071\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sfsic.org\/wp-inside\/uploads\/2020\/07\/couverture-communication-et-professionnalisation9-mesurer-la-communication-212x300.jpg","keywords":["Evaluation"],"articleSection":["Num\u00e9ro de revue","Publications"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.sfsic.org\/en\/publication\/7071\/","url":"https:\/\/www.sfsic.org\/en\/publication\/7071\/","name":"Communication et professionnalisation - n\u00b09 - Mesurer la communication ?","isPartOf":{"@id":"https:\/\/www.sfsic.org\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sfsic.org\/en\/publication\/7071\/#primaryimage"},"image":{"@id":"https:\/\/www.sfsic.org\/en\/publication\/7071\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sfsic.org\/wp-inside\/uploads\/2020\/07\/couverture-communication-et-professionnalisation9-mesurer-la-communication-212x300.jpg","datePublished":"2020-07-06T21:59:18+00:00","dateModified":"2020-07-06T22:01:03+00:00","description":"Le num\u00e9ro 9 de Communication et professionnalisation est en ligne. Coordonn\u00e9 par Nicolas Peirot et Sandrine Roginsky, il est consacr\u00e9 \u00e0 la th\u00e9matique \"Mesurer la communication ?\"","breadcrumb":{"@id":"https:\/\/www.sfsic.org\/en\/publication\/7071\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sfsic.org\/en\/publication\/7071\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sfsic.org\/en\/publication\/7071\/#primaryimage","url":"https:\/\/www.sfsic.org\/wp-inside\/uploads\/2020\/07\/couverture-communication-et-professionnalisation9-mesurer-la-communication-212x300.jpg","contentUrl":"https:\/\/www.sfsic.org\/wp-inside\/uploads\/2020\/07\/couverture-communication-et-professionnalisation9-mesurer-la-communication-212x300.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sfsic.org\/en\/publication\/7071\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.sfsic.org\/en\/"},{"@type":"ListItem","position":2,"name":"Publications","item":"https:\/\/www.sfsic.org\/en\/publication-en\/"},{"@type":"ListItem","position":3,"name":"Journal issue","item":"https:\/\/www.sfsic.org\/en\/publication-en\/journal-issue\/"},{"@type":"ListItem","position":4,"name":"Communication et professionnalisation &#8211; n\u00b09 &#8211; Mesurer la communication&#160;?"}]},{"@type":"WebSite","@id":"https:\/\/www.sfsic.org\/en\/#website","url":"https:\/\/www.sfsic.org\/en\/","name":"SFSIC","description":"Soci\u00e9t\u00e9 Fran\u00e7aise des Sciences de l&#039;Information &amp; de la Communication","publisher":{"@id":"https:\/\/www.sfsic.org\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sfsic.org\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.sfsic.org\/en\/#organization","name":"SFSIC","url":"https:\/\/www.sfsic.org\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sfsic.org\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.sfsic.org\/wp-inside\/uploads\/2020\/05\/logo-sfsic.jpg","contentUrl":"https:\/\/www.sfsic.org\/wp-inside\/uploads\/2020\/05\/logo-sfsic.jpg","width":1085,"height":1080,"caption":"SFSIC"},"image":{"@id":"https:\/\/www.sfsic.org\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.sfsic.org\/en\/#\/schema\/person\/9f83573bda33f40c68c7c826e9567df6","name":"Fabien Bonnet","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/88a9288fc13369cb9e30359afa340f8adace82098c18ff09415c6dacd710ddc4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/88a9288fc13369cb9e30359afa340f8adace82098c18ff09415c6dacd710ddc4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/88a9288fc13369cb9e30359afa340f8adace82098c18ff09415c6dacd710ddc4?s=96&d=mm&r=g","caption":"Fabien Bonnet"}}]}},"_links":{"self":[{"href":"https:\/\/www.sfsic.org\/en\/wp-json\/wp\/v2\/posts\/7071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sfsic.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sfsic.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sfsic.org\/en\/wp-json\/wp\/v2\/users\/957"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sfsic.org\/en\/wp-json\/wp\/v2\/comments?post=7071"}],"version-history":[{"count":3,"href":"https:\/\/www.sfsic.org\/en\/wp-json\/wp\/v2\/posts\/7071\/revisions"}],"predecessor-version":[{"id":7076,"href":"https:\/\/www.sfsic.org\/en\/wp-json\/wp\/v2\/posts\/7071\/revisions\/7076"}],"wp:attachment":[{"href":"https:\/\/www.sfsic.org\/en\/wp-json\/wp\/v2\/media?parent=7071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sfsic.org\/en\/wp-json\/wp\/v2\/categories?post=7071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sfsic.org\/en\/wp-json\/wp\/v2\/tags?post=7071"},{"taxonomy":"thematique","embeddable":true,"href":"https:\/\/www.sfsic.org\/en\/wp-json\/wp\/v2\/thematique?post=7071"},{"taxonomy":"sfsic","embeddable":true,"href":"https:\/\/www.sfsic.org\/en\/wp-json\/wp\/v2\/sfsic?post=7071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}