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\n\t\t\t\t\t\tR\u00e9ponse attendue pour le<\/span><\/span> 20\/01\/2024<\/strong>\n\t\t\t\t\t<\/p>\n \n\t\t\t\t\tType de r\u00e9ponse<\/span><\/span> R\u00e9sum\u00e9<\/strong>\n\t\t\t\t\t<\/p>\n \n\t\t\t\t\t\t\tType de contribution attendue<\/span><\/span> Article<\/strong>\n\t\t\t\t\t<\/p>\n \n\t\t\t\t\t\t\tNom de la publication<\/span><\/span> Digital Age in Semiotics & Communication<\/strong>\n\t\t\t\t\t<\/p>\n<\/p><\/div>\n The Internet, new digital technologies, social media, and more recently, artificial intelligence\/machine learning services, have caused profound changes in people\u2019s lives globally, all within just one generation. According to Prensky (2001), the digital semiosphere is inhabited by two main subcultures and to illustrate this concept he uses a now famous metaphorical binomial : digital natives<\/em> VS digital emigrants<\/em>. We argue that in how these two subcultures conceptualize a commonly shared digital reality lies an interesting semiotic problem worthy of scholarly discussion.<\/p>\n As Sue Thomas explained in\u00a0Technobiophilia<\/em>\u00a0(2013), since the early days of the Internet, several metaphors and analogies have helped to shape the common imagery about what it means to be and to interact in and with digital realities. We all live in a world inhabited by different forms of life such as mouses, (anti)viruses, bugs, spam and thumbnails, that populate environments made of windows, ports, clouds, kernels, engines, platforms and so on.<\/p>\n Metaphors for digital realities are not only about static entities but also about processes. From expressions that evoke the sphere of human labor, such as \u201cserver farms\u201d or \u201cdata mining,\u201d to those that describe human-machine interaction in terms of aquatic practices \u2013 from the idea of \u201csurfing the web\u201d to that of \u201cstreaming\u201d \u2013 it is possible to collect different kinds of expressions through which digital uses are thought of.<\/p>\n These metaphors were originally used to gain popularity for important technological innovations that were impossible to commercialize in their \u201cnative\u201d engineering terminology. They contributed to the domestication of digital technologies in the media ecology of the 90s. They fulfilled metaphor\u2019s primary function of transferring meaning from one well-known domain of experience to another that had yet to conquer its own semantic space. Finally, they have initiated a process of \u201cresemantization\u201d through which the material and technical properties of the digital have become increasingly difficult to recognize.<\/p>\n As we can relate, metaphors structure our understanding of digital media. It is necessary for us to highlight in this call that not only language metaphors are to be found and analyzed in digital ecosystems. Nowadays that screen-based technologies have become pervasive, it is the right moment to reflect on the changes and evolution of visual metaphors that convey meaning of computing processes \u2013 from desktop metaphors to extended reality (including virtual and augmented reality content and devices). They are often embedded in media languages but are also formulated by communities through interpretation.\u00a0 For example, several conceptualizations, from the filter bubble to the digital panopticon, have been advanced in recent years by media criticism to question the mode of functioning of (still non-domesticated) algorithmic and automatized media.<\/p>\n Moreover, as research on digital and procedural rhetoric has shown (Bogost 2010, Sack 2019), it is paramount to look at how our digital media work, what are their rules of behavior, and how their operational logic relates to ideologies and culture. We look forward to contributions that develop and deepen the following basic questions without limiting it to them :<\/p>\n Digital Age in Semiotics & Communication<\/strong> is a journal by the Southeast European Center for Semiotic Studies at the New Bulgarian University : https:\/\/semiotics.nbu.bg\/en\/digitasc<\/a><\/p>\n The working languages of the journal is English<\/strong>.<\/p>\n This journal uses double-blind review, which means that both the reviewer and author identities are concealed from the reviewers, and vice versa, throughout the review process.<\/p>\n The journal will be published by New Bulgarian University Publishing House.<\/p>\n Editor-in-chief<\/strong> : Prof. Kristian Bankov ; Editors for this issue<\/strong> : Prof. Kristian Bankov, Dr. Federico Biggio<\/p>\n For more information and submission of papers : DigitASC@nbu.bg<\/a><\/p>\n<\/p><\/div>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Mis en ligne le 14 janvier 2024 Th\u00e9matiques Num\u00e9rique : strat\u00e9gies, dispositifs et usages R\u00e9ponse attendue pour le 20\/01\/2024 Type de r\u00e9ponse R\u00e9sum\u00e9 Type de contribution attendue Article Nom de […]<\/p>\n","protected":false},"author":781,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28,60,1],"tags":[363,87,90,77],"thematique":[39],"sfsic":[],"class_list":["post-30754","post","type-post","status-publish","format-standard","hentry","category-aac-publication","category-article","category-non-classe","tag-communication","tag-culture-numerique","tag-numerique","tag-semiotique","thematique-numerique-strategies-dispositifs-et-usages","wp-sticky"],"acf":[],"yoast_head":"\nCoordinateurs<\/h3>\n
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tDigitASC@nbu.bg<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul><\/div>\nSites internet de r\u00e9f\u00e9rence<\/h3>\n
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But<\/s> Hence here comes a generation for whom something like a reverse conceptualization<\/em> of reality is occurring : what was the tenor of the original metaphors becomes the primary reality of the semantic prototypes. This is when the first mouse you encounter is the computer mouse, when long before you\u2019ve realized the functions of your own memory you\u2019re pestering your parents to buy you a console with bigger computer memory, or conceptualizing \u201cfreezing\u201d when your computer constantly freezes because the air is\u2026 too hot for its processor, etc. Something like a derivative paradox of this complex semantic situation occurs in the field of education, where digital literacy is increasingly committed to promoting a critical and demystifying reading of the user experience. There, digital immigrants teach digital natives how to make it in a digitally dominated socio-economic reality.\u00a0 The communication problem is obvious, but it seems to be only on the surface of a deeper clash of worldviews, where there is a divergence in the fundamental values and even in the structure of temporality.<\/p>\n\n
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