{"id":29158,"date":"2023-06-21T15:49:42","date_gmt":"2023-06-21T13:49:42","guid":{"rendered":"https:\/\/www.sfsic.org\/uncategorized\/platformization-in-the-communication-professions\/"},"modified":"2023-06-21T15:49:42","modified_gmt":"2023-06-21T13:49:42","slug":"platformization-in-the-communication-professions","status":"publish","type":"post","link":"https:\/\/www.sfsic.org\/en\/cfp-publication\/platformization-in-the-communication-professions\/","title":{"rendered":"Platformization in the communication professions"},"content":{"rendered":"<p><!-- fxzn:singledetail --><\/p>\n<div class=\"zone zn-singledetail\" id=\"fxzn-singledetail-1\">\n<div class=\"zone-block zn-singledetail-block alignwide va-top\">\n<div class=\"row\">\n<div class=\"columns large-8 large-push-4\">\n<div class=\"zn-singledetail-metabox\">\n<div class=\"zn-singledetail-pubdate pubdate\">\n\t\t\t\t\t<span class=\"pubdate-txt\">Mis en ligne le<\/span><span class=\"doubledot\"><\/span> <time class=\"pubdate-time\" pubdate datetime=\"2023-06-21T15:37:08+02:00\">21 juin 2023<\/time>\t\t\t\t<\/div>\n<div class=\"zn-singledetail-thematiques with-sep-comma\">\n<ul class=\"termslist termslist-thematique\">\n<li class=\"termslist-item termslist-title\"><span class=\"termslist-titletxt\">Th\u00e9matiques<\/span><span class=\"doubledot\"><\/span><\/li>\n<li class=\"termslist-item tax-thematique term-communication-organisations\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/en\/thematiques\/communication-organizations-en\/\" title=\"Communication et organisations\"><span class=\"termslist-itemname\">Communication et organisations<\/span><\/a><\/li>\n<li class=\"termslist-item tax-thematique term-numerique-strategies-dispositifs-et-usages\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/en\/thematiques\/digital-strategies-devices-and-uses-en\/\" title=\"Num\u00e9rique : strat\u00e9gies, dispositifs et usages\"><span class=\"termslist-itemname\">Num\u00e9rique : strat\u00e9gies, dispositifs et usages<\/span><\/a><\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row\">\n<div class=\"columns large-4\">\n<div class=\"zn-singledetail-sidebar bg-cornersquares\">\n<div class=\"zn-singledetail-infos\">\n<p class=\"zn-singledetail-reponse-date\">\n\t\t\t\t\t\t<span>R\u00e9ponse attendue pour le<\/span><span class=\"doubledot\"><\/span> <strong>15\/07\/2023<\/strong>\n\t\t\t\t\t<\/p>\n<p class=\"zn-singledetail-reponse-type\">\n\t\t\t\t\t<span>Type de r\u00e9ponse<\/span><span class=\"doubledot\"><\/span> <strong>R\u00e9sum\u00e9<\/strong>\n\t\t\t\t\t<\/p>\n<p class=\"zn-singledetail-type\">\n\t\t\t\t\t\t\t<span>Type de contribution attendue<\/span><span class=\"doubledot\"><\/span> <strong>Article<\/strong>\n\t\t\t\t\t<\/p>\n<p class=\"zn-singledetail-name\">\n\t\t\t\t\t\t\t<span>Nom de la publication<\/span><span class=\"doubledot\"><\/span> <strong>Communication &#038; Professionalization<\/strong>\n\t\t\t\t\t<\/p>\n<\/p><\/div>\n<div class=\"zn-singledetail-coordinators\">\n<h3 class=\"zn-singledetail-section-title\">Coordinateurs<\/h3>\n<ul class=\"zn-singledetail-coordinators-list\">\n<li class=\"zn-singledetail-coordinators-item\">\n\t\t\t\t\t\t\t<span>Julien<\/span> <span>Pierre<\/span>, <span>Department of Communication, Universit\u00e9 de Sherbrooke<\/span>\t\t\t\t\t\t\t\t\t\t\t\t\t\t, <a class=\"zn-singledetail-coordinators-mail prettylink\" href=\"mailto:julien.pierre@usherbrooke.ca\">julien.pierre@usherbrooke.ca<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n<li class=\"zn-singledetail-coordinators-item\">\n\t\t\t\t\t\t\t<span>Salma<\/span> <span>El Bourkadi<\/span>, <span>Dicen-IdF laboratory &#8211; LabSic laboratory, Universit\u00e9 Sorbonne Paris Nord<\/span>\t\t\t\t\t\t\t\t\t\t\t\t\t\t, <a class=\"zn-singledetail-coordinators-mail prettylink\" href=\"mailto:salma.elbourkadi@univ-paris13.fr\">salma.elbourkadi@univ-paris13.fr<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n<li class=\"zn-singledetail-coordinators-item\">\n\t\t\t\t\t\t\t<span>Camille <\/span> <span>Alloing<\/span>, <span>Department of Social and Public Communication, Universit\u00e9 du Qu\u00e9bec \u00e0 Montr\u00e9al<\/span>\t\t\t\t\t\t\t\t\t\t\t\t\t\t, <a class=\"zn-singledetail-coordinators-mail prettylink\" href=\"mailto:alloing.camille@uqam.ca\">alloing.camille@uqam.ca<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul><\/div>\n<div class=\"zn-singledetail-weblinks\">\n<h3 class=\"zn-singledetail-section-title\">Sites internet de r\u00e9f\u00e9rence<\/h3>\n<ul class=\"zn-singledetail-weblinks-list\">\n<li>\n\t\t\t\t\t\t\t<a class=\"prettylink chainlink\" href=\"https:\/\/ojs.uclouvain.be\/index.php\/comprof\" title=\"Site de la revue\" target=\"_blank\" rel=\"noopener\">Site de la revue<\/a>\n\t\t\t\t\t\t<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"columns large-8\">\n<div class=\"zn-singledetail-contentbox\">\n<div class=\"zn-singledetail-annonce wig-content\">\n<p><em>Communication &amp; Professionalization<\/em> aims to present work that addresses changes in communication professions, in light of the extensive use of digital platforms in professional practices and organisational transitions. This phenomenon, known as &lsquo;Platformization&rsquo; (Casilli &amp; Posada, 2019&#160;; Gillespie, 2010) can be defined as a significant technical (Helmond, 2015) and organisational process within the digital economy that seeks to facilitate the match between supply, which involves a multitude of options, and demand, which involves individualised practices (Benghozi &amp; Paris, 2016). One of the side effects of this platformization is to facilitate, or even force, new forms of collaboration (Mabi &amp; Zacklad, 2021). The major platform companies at the forefront of this digital mediation economy, the GAFAMs, encompass multiple industries (entertainment, knowledge, advertising, crowdworking, hardware, etc.) and provide information and communication services (storage, syncing, outsourcing, Web 2.0, Web 3.0, artificial intelligence, metaverse, etc.) that are now essential for organisational operations.<\/p>\n<p>Against this background, both traditional and emerging communication professions are undergoing constant change, requiring professionals (Cheney &amp; Lee Ashcraft, 2007)to acquire new skills and competencies (Alloing et al., 2021&#160;; Bouillon, 2015&#160;; Deighton, 2017&#160;; Kondratov, 2018&#160;; Venkatasawmy, 2018). In the cultural industries (Nieborg &amp; Poell, 2018), where several of these communication professions are located, new phenomena of deprofessionalisation and re-professionalisation are emerging. Platforms impose a set of production and consumption logics that are perceived and managed differently depending on the level of economic dependence of professional users (Schor &amp; Attwood-Charles, 2017). Thus, communicators can simultaneously feel subjugated to algorithmic management when their work is subjected to the evaluation regime of these platforms (Bucher et al., 2020), while at the same time deriving a sense of fulfilment when the functionalities of these platforms support their work. In both cases, new configurations of communication professions emerge, leading to complex processes of transformation (Baillargeon, 2019&#160;; Coutant &amp; Domenget, 2015). If, as Bullich (Bullich, 2021) points out, platforms are \u201cmanifestations of the organisational logic of mediatised communication\u201d (p. 49), we must now question their functionalities, particularly for those whose work involves producing content for these platforms (social media<a id=\"_ftnref1\" href=\"http:\/\/resiproc.org\/2023\/06\/20\/cfp-platformization-in-the-communication-professions\/#_ftn1\">[1]<\/a>) or benefiting from them (marketplaces for skills and content<a id=\"_ftnref2\" href=\"http:\/\/resiproc.org\/2023\/06\/20\/cfp-platformization-in-the-communication-professions\/#_ftn2\">[2]<\/a>).<\/p>\n<p>The journal has already published several papers on this topic, including the work of Domenget &amp; Sire (2016), which focuses on SEOs and highlights the need for constant renewal of skills in response to the changes brought about by Google, as demonstrated by Peirot and Roginsky&rsquo;s (2019) study and Alloing&rsquo;s (2022) study on measurement and evaluation. Similar arrangements can be observed among managers of online communities (Alloing &amp; Pierre, 2019), where professional skills are evaluated on the basis of metrics derived from publications. Several years later, do platforms stabilise the required skills, or is there still a need for continuous adaptation&#160;? Are new professions emerging alongside content moderators (Leveneur &amp; P\u00e9lissier, 2020), as suggested by Larroche (Larroche, 2015)&#160;? And with them, \u201catypical careers\u201d (Baillargeon &amp; Coutant, 2018) and \u201chybrid skills\u201d (Anciaux et al., 2018)&#160;? How do discourses of support (Grignon, 2015) contribute to operability, especially when they are addressed to professionals&#160;? To what extent do they shape the careers, skills and everyday practices of those who work (or aspire to work) for and through platforms&#160;? Do communicators also adopt an ethical code when supporting their clients in the media or when engaging their subscribers in their work (Coutant et al., 2021)&#160;? Have current training offerings successfully bridged the gap between procedural knowledge and critical approaches (Alemanno, 2015&#160;; Morillon et al., 2020)&#160;? Can the question of the digital transformation of organisations, where communicators and other professionals are largely dependent on platform services (Meese &amp; Hurcombe, 2021), be conceived exclusively through the lens of collaborative innovation, as explored by Zacklad (Zacklad, 2020)&#160;?<\/p>\n<p>These are just some of the questions that<em> Communication &amp; Professionalization<\/em>aims to address, focusing particularly on the impact of digital platforms on the practices of communication professionals and vice versa. Has the influence of digital platforms on digital communication, which has already been widely discussed in these publications, further exacerbated the described tensions&#160;? Does platformization impact the communication profession as a whole, beyond just digital communications professionals, including roles such as press relations and internal communications&#160;? Furthermore, platformization can be examined in terms of its effects on workers&rsquo; bodies and personal lives, from the psychosocial risks associated with hyperconnectivity and constant accessibility (Carayol, 2019) to burnout , which can lead to resistance and individual and collective strategies to effect change (El Bourkadi, 2022).<\/p>\n<h2 class=\"wp-block-heading\">Focus of the call<\/h2>\n<p>We therefore suggest that the proposals for articles should focus on the following four axes.<\/p>\n<h3 class=\"wp-block-heading\">Axis 1 &#8211; Preparing to work for platforms&#160;: Training issues<\/h3>\n<p>Depending on national or company traditions, access to the communication professions is legitimised by graduation (since the sector&rsquo;s institutionalisation), professional experience or the availability of a personal network. However, the emergence of platforms that bring together editors, copywriters, social network managers and experts in advertising algorithms is leading to a movement of de- and re-professionalisation in the communication professions, requiring new training, new ways of presenting oneself and new forms of collaboration. How do young professionals experience this change&#160;? From a lifelong learning perspective, how do older professionals, for example, or those with limited digital experience, who need to update their skills or be able to assess the skills presented by job applicants, experience this&#160;? How are universities and schools dealing with these issues&#160;? As teaching tends to morph into apprenticeship due to the emphasis on skills (Duffy &amp; Ney, 2015), what trade-offs are being made between the acquisition of procedural knowledge &#8211; demanded by the market &#8211; and the development of reflective, critical thinking &#8211; demanded by the ethos of the communicator&#160;? Another shift concerns the personalisation of the educational pathway&#160;: to what extent are institutions not also becoming platforms (Taylor et al., s.\u00a0d.)&#160;? Conversely, to what extent are the main platforms (those of Meta or Alphabet) that drive these capabilities are taking control of the educational market (sometimes in partnership with universities)&#160;?<\/p>\n<h3 class=\"wp-block-heading\">Axis 2 &#8211; Collaboration with marketplaces&#160;: The challenges of collaboration<\/h3>\n<p>These newly acquired skills do not guarantee a permanent job (if this model is still favoured). In order to gain a foothold in the labour market, one has to present one&rsquo;s training and career on these platforms (e.g. LinkedIn)&#160;: do those who work in communication have a stronger presence on these professional networking platforms&#160;? The use of freelance and outsourced work has multiplied opportunities and thus competition in the skills market, which is now even more open to international competition. New entrants can now attempt to foreign market. These issues have not yet been explored in depth, but a number of questions remain&#160;: What trade-offs do professionals, young and old, make between evaluating\/marketing their procedural knowledge, management skills, creativity, past performance, etc.&#160;? How do they develop a service offer, pricing and production plan&#160;? How do marketplaces make themselves known to candidates, especially if they focus on niche skills (e.g. micro-editing)&#160;? What support systems do they offer not only to candidates, but also to recruiters and even training centres (as in the case of recruitment or content sites for professionals)&#160;? These are new phenomena challenging old questions (Gallicano et al., 2012), and this call is therefore a way to fill the literature on emerging practices. If professional communicators now work with platforms, how are recruiters or their representatives organised&#160;? What does it mean to work today with a majority of outsourced professional actors whose contracts and services run through other platforms&#160;? Does a new internal organisation need to be created because of new uncertainties (in terms of deadlines, quality of service, confidentiality of strategic data), new opportunities for negotiation and contracting, or the desire to build a loyal relationship with these new service providers&#160;?<\/p>\n<h3 class=\"wp-block-heading\">Axis 3 &#8211; Working as a platform&#160;: organizational issues.<\/h3>\n<p>Is platformization also apparent within agencies and communications departments&#160;? While outsourcing and the use of marketplaces may lead to new human resource management processes, is the management of communication projects, especially those involving social media strategies, generally affected&#160;? Is the team organisation itself becoming \u201cplatform-like\u201d, with a combination of internal consultants specialising in specific formats (\u201cjunior newsletter consultant\u201d, podcast, blog, community, etc.) and project managers with multiple skills&#160;? How does platformization redefine the boundaries between communication professions&#160;? What does it mean to manage a team as a platform, beyond skills, attitude or ethos&#160;? Isn&rsquo;t there a risk that by adopting the platform model, the whole communication strategy will follow it (external communication becomes a brand platform and internal communication becomes a content platform)&#160;?<\/p>\n<p>If we look at the use of this platform in the workplace, between the \u201cdesk\u201d and the now hybrid meeting room, are we also witnessing a restructuring&#160;? Does the reorganisation of workspaces into \u201ccompartments\u201d lead to a flattening of activities&#160;? What are the implications of these new architectures in terms of notification management, remote working and social isolation&#160;? How does this affect the daily lives of professionals&#160;?<\/p>\n<p>Let&rsquo;s look at the work environment&#160;: How does the management of activities through platform-based tools (such as Slack, Trello, Teams, etc.) contribute to making workers, their activities and their output platform-based&#160;? Between screens, devices, notifications and digital influences, how does the communicator&rsquo;s body respond to the platform&#160;?<\/p>\n<h3 class=\"wp-block-heading\">Axis 4 &#8211; Working <em>against<\/em> platforms&#160;: Questions of resistance<\/h3>\n<p>The term &lsquo;uberisation&rsquo; describes a regressive movement within platformization that threatens workplace health through precarious working conditions and algorithmic management, and which deprives work of its meaning. While this phenomenon first appeared in the field of passenger transport, it is now spreading to other sectors and domains. In this sense, communication professions are not exempt from this economic model, which introduces a new form of flexible and accessible work, shaking the social and symbolic foundations of professional groups and eroding the legal norms that structure and protect them. This situation gives rise to individual or collective resistances against the capitalist logic underlying digital platforms, such as centralised management not subject to legal regulation and the lack of transparency and ethics regarding personal data. These resistances arise when technical standards, rules and usage restrictions dictate actions, practices and even biological rhythms. Are there signs of Uberisation in the communications sector&#160;? What new workplace health issues can be explored as communicators use these platforms in their work&#160;? Can the individual and collective resistance of these professionals lead to alternative changes, as advocated by the platform cooperativism movement&#160;? How can the rules and constraints imposed by platforms be circumvented through tactics and tinkering&#160;? And what kind of social dialogue can be established between platforms, communicators and authorities&#160;?<\/p>\n<p>***<\/p>\n<p>Given the diversity that platforms and their alternatives promise, a similar diversity is expected in article proposals&#160;: diversity in research areas and cultural contexts, diversity in methodologies, approaches, and epistemologies, and diversity in disciplines, as long as the perspective is situated, empirical, and critical.<\/p>\n<h2 class=\"wp-block-heading\">Timetable<\/h2>\n<ul>\n<li>Intentions&#160;: 15 July 2023<\/li>\n<li>Complete articles&#160;: 15 October 2023<\/li>\n<li>Return to authors&#160;: 15 December 2023<\/li>\n<li>Final texts&#160;: 15 February 2024<\/li>\n<li>Publication&#160;: Spring 2024<\/li>\n<\/ul>\n<p>As a first step, we invite you to propose an <strong>intention<\/strong> <strong>to be submitted by 15 July 2023<\/strong>, via the journal&rsquo;s website <a href=\"https:\/\/ojs.uclouvain.be\/index.php\/comprof\/about\/submissions\">https:\/\/ojs.uclouvain.be\/index.php\/comprof\/about\/submissions<\/a> or by email to the three scientific coordinators. Intentions should be between <strong>1,200 and 1,500 words long<\/strong> (bibliography not included). They should include the title, the preferred focus of the proposal, the issues to be addressed, the methodology adopted, if any, and the arguments to be developed. A <strong>French translation must be attached to all documents<\/strong>. Subject to a favourable response to these intentions, authors must then submit a first version of their complete article by 15 October 2023 at the latest, following the journal&rsquo;s standards on its website&#160;: <a href=\"https:\/\/ojs.uclouvain.be\/index.php\/comprof\/about\/submissions\">https:\/\/ojs.uclouvain.be\/index.php\/comprof\/about\/submissions<\/a>. The final version, due on 15 February 2024, will also contain a French translation.<\/p>\n<h2 class=\"wp-block-heading\">Scientific coordination<\/h2>\n<ul>\n<li>Julien Pierre, Assistant Professor, Department of Communication, Universit\u00e9 de Sherbrooke &#8211; <a href=\"mailto:julien.pierre@usherbrooke.ca\">julien.pierre@usherbrooke.ca<\/a><\/li>\n<li>Salma El Bourkadi, PhD in Information and Communication Sciences, Dicen-IdF laboratory &#8211; LabSic laboratory, Universit\u00e9 Sorbonne Paris Nord &#8211; <a href=\"mailto:salma.elbourkadi@univ-paris13.fr\">salma.elbourkadi@univ-paris13.fr<\/a><\/li>\n<li>Camille Alloing, Associate Professor of Communication, Department of Social and Public Communication, Universit\u00e9 du Qu\u00e9bec \u00e0 Montr\u00e9al &#8211; <a href=\"mailto:alloing.camille@uqam.ca\">alloing.camille@uqam.ca<\/a><\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">About <em>Communication &amp; Professionalization<\/em><\/h2>\n<p><em>Communication &amp; Professionalization<\/em> is a recognized scientific journal in the communication field (71st section of the CNU, CPdirsic, SFSIC). It operates on a continuous publication basis&#160;: several thematic dossiers are opened simultaneously on the journal&rsquo;s website, and articles submitted and accepted for publication in these dossiers are published one by one on the website as they are finalized, without waiting for the whole dossier to be ready for publication. The journal is also interested in submissions that are not thematically related.<\/p>\n<p><em>Communication &amp; Professionalization<\/em> publishes work on the various dynamics involved in the professionalization of communicators. These dynamics can be approached from different perspectives (sociological, ethical, deontological, critical, economic, organizational), but also through different professional practices (internal communication, marketing communication, public relations, digital communication, media communication, political communication, communication management).<\/p>\n<h2 class=\"wp-block-heading\">About RESIPROC<\/h2>\n<p>The International Network on the Professionalization of Communicators (\u00ab&#160;<em>R\u00e9seau international sur la professionnalisation en communication&#160;\u00bb &#8211; <\/em>RESIPROC) aims to bring together communication professionals from the worlds of business, teaching and research, in a project to study the professionalization of communication professions and functions. Bringing together researchers and practitioners from several countries in the French-speaking world, RESIPROC was set up to understand changes in communication practices, to examine the role of university training in communication, and to develop a better understanding of the profession.<\/p>\n<h2 class=\"wp-block-heading\"><strong>Reference<\/strong><\/h2>\n<p>Alemanno, S. P. (2015). La communication organisationnelle et num\u00e9rique&#160;: Formation en mutation, profession en construction. <em>Revue Communication &amp; professionnalisation<\/em>, <em>3<\/em>, 180\u2011201. <a href=\"https:\/\/doi.org\/10.14428\/rcompro.vi3.513\" rel=\"nofollow\">https:\/\/doi.org\/10.14428\/rcompro.vi3.513<\/a><\/p>\n<p>Alloing, C. (\u00c9d.). (2022). <em>\u00c9valuer la communication des organisations&#160;: 7 concepts et leurs mesures<\/em>. Presses de l\u2019Universit\u00e9 du Qu\u00e9bec.<\/p>\n<p>Alloing, C., Cossette, S., &amp; Germain, S. (2021). Faire face aux plateformes. La communication num\u00e9rique entre tactiques et d\u00e9pendances. <em>Questions de communication<\/em>, <em>40<\/em>. <a href=\"https:\/\/doi.org\/10.4000\/questionsdecommunication.26730\" rel=\"nofollow\">https:\/\/doi.org\/10.4000\/questionsdecommunication.26730<\/a><\/p>\n<p>Alloing, C., &amp; Pierre, J. (2019). Une approche prax\u00e9ologique des m\u00e9triques num\u00e9riques&#160;: Mesurer le community management pour quoi faire&#160;? <em>Communication &amp; professionnalisation<\/em>, <em>9<\/em>, 85\u2011108.<\/p>\n<p>Anciaux, A., Carbasse, R., Millette, J., &amp; Gobeil, A.-S. (2018). Libert\u00e9 et pr\u00e9carit\u00e9 comme nouvelles valeurs&#160;? Revendications et acceptations des flexibilit\u00e9s autour des trajectoires professionnelles dans les m\u00e9tiers de la communication. <em>Revue Communication &amp; professionnalisation<\/em>, <em>7<\/em>, Article 7. <a href=\"https:\/\/doi.org\/10.14428\/rcompro.v0i7.18313\" rel=\"nofollow\">https:\/\/doi.org\/10.14428\/rcompro.v0i7.18313<\/a><\/p>\n<p>Baillargeon, D. (2019, juin 3). <em>Recension des \u00e9crits scientifiques sur les tendances, dynamiques de march\u00e9 et enjeux de formation en communication marketing<\/em>. <a href=\"https:\/\/doi.org\/10.13140\/RG.2.2.12351.46248\" rel=\"nofollow\">https:\/\/doi.org\/10.13140\/RG.2.2.12351.46248<\/a><\/p>\n<p>Baillargeon, D., &amp; Coutant, A. (2018). Atypies, hybridit\u00e9s et temporalit\u00e9s dans les m\u00e9tiers de la communication&#160;: N\u00e9cessaire condition ou condition de n\u00e9cessit\u00e9. <em>Revue Communication &amp; professionnalisation<\/em>, <em>7<\/em>, Article 7. <a href=\"https:\/\/doi.org\/10.14428\/rcompro.v7i1.18153\" rel=\"nofollow\">https:\/\/doi.org\/10.14428\/rcompro.v7i1.18153<\/a><\/p>\n<p>Benghozi, P.-J., &amp; Paris, T. (2016). The cultural economy in the digital age&#160;: A revolution in intermediation&#160;? <em>City, Culture and Society<\/em>, <em>7<\/em>(2), 75\u201180. <a href=\"https:\/\/doi.org\/10.1016\/j.ccs.2015.12.005\" rel=\"nofollow\">https:\/\/doi.org\/10.1016\/j.ccs.2015.12.005<\/a><\/p>\n<p>Bouillon, J.-L. (2015). Technologies num\u00e9riques d\u2019information et de communication et rationalisations organisationnelles&#160;: Les \u00ab&#160;comp\u00e9tences num\u00e9riques&#160;\u00bb face \u00e0 la mod\u00e9lisation. <em>Les Enjeux de l\u2019information et de la communication<\/em>, <em>16\/1<\/em>(1), 89\u2011103. <a href=\"https:\/\/doi.org\/10.3917\/enic.018.0089\" rel=\"nofollow\">https:\/\/doi.org\/10.3917\/enic.018.0089<\/a><\/p>\n<p>Bucher, E., Schou, P. K., &amp; Waldkirch, M. (2020). Pacifying the Algorithm \u2013 Anticipatory compliance in the face of algorithmic management in the gig economy. <em>24<\/em>. <a href=\"https:\/\/doi.org\/10.1177\/1350508420961531\" rel=\"nofollow\">https:\/\/doi.org\/10.1177\/1350508420961531<\/a><\/p>\n<p>Bullich, V. (2021). Plateforme, plateformiser, plateformisation&#160;: Le p\u00e9ril des mots qui occultent ce qu\u2019ils nomment. <em>Questions de communication<\/em>, <em>40<\/em>, Article 40. <a href=\"https:\/\/doi.org\/10.4000\/questionsdecommunication.27413\" rel=\"nofollow\">https:\/\/doi.org\/10.4000\/questionsdecommunication.27413<\/a><\/p>\n<p>Carayol, V. (2019). <em>La laisse \u00e9lectronique&#160;: Les cadres d\u00e9bord\u00e9s par les TIC<\/em>. Maison des Sciences de l\u2019Homme d\u2019Aquitaine.<\/p>\n<p>Casilli, A. A., &amp; Posada, J. (2019). The Platformization of Labor and Society. Dans M. Graham &amp; W. H. Dutton (\u00c9ds.), <em>Society and the Internet&#160;: How Networks of Information and Communication are Changing Our Lives<\/em> (p. 0). Oxford University Press. <a href=\"https:\/\/doi.org\/10.1093\/oso\/9780198843498.003.0018\" rel=\"nofollow\">https:\/\/doi.org\/10.1093\/oso\/9780198843498.003.0018<\/a><\/p>\n<p>Cheney, G., &amp; Lee Ashcraft, K. (2007). Considering \u201cThe Professional\u201d in Communication Studies&#160;: Implications for Theory and Research Within and Beyond the Boundaries of Organizational Communication. <em>Communication Theory<\/em>, <em>17<\/em>(2), 146\u2011175. <a href=\"https:\/\/doi.org\/10.1111\/j.1468-2885.2007.00290.x\" rel=\"nofollow\">https:\/\/doi.org\/10.1111\/j.1468-2885.2007.00290.x<\/a><\/p>\n<p>Coutant, A., Baillargeon, D., &amp; Carignan, M.-E. (2021). G\u00e9rer la pratique, gommer l\u2019\u00e9thique&#160;: Analyse des chartes et codes pour encadrer les pratiques de\u00a0d\u00e9publicitarisation. <em>Communication &amp; management<\/em>, <em>18<\/em>(2), 91\u2011113. <a href=\"https:\/\/doi.org\/10\/gr5j46\" rel=\"nofollow\">https:\/\/doi.org\/10\/gr5j46<\/a><\/p>\n<p>Coutant, A., &amp; Domenget, J.-C. (2015). Le communicateur bouscul\u00e9 par le num\u00e9rique&#160;: Quelles comp\u00e9tences \u00e0 transmettre&#160;? <em>Revue Communication &amp; professionnalisation<\/em>, <em>3<\/em>, Article 3. <a href=\"https:\/\/doi.org\/10.14428\/rcompro.vi3.423\" rel=\"nofollow\">https:\/\/doi.org\/10.14428\/rcompro.vi3.423<\/a><\/p>\n<p>Deighton, J. (2017). Rethinking the Profession Formerly Known as Advertising&#160;: How Data Science Is Disrupting the Work of Agencies. <em>Journal of Advertising Research<\/em>, <em>57<\/em>(4), 357\u2011361. <a href=\"https:\/\/doi.org\/10.2501\/JAR-2017-045\" rel=\"nofollow\">https:\/\/doi.org\/10.2501\/JAR-2017-045<\/a><\/p>\n<p>Domenget, J.-C., &amp; Sire, G. (2016). La professionnalisation des r\u00e9f\u00e9renceurs aux prises avec le changement permanent. <em>Revue Communication &amp; professionnalisation<\/em>, <em>4<\/em>, Article 4. <a href=\"https:\/\/doi.org\/10.14428\/rcompro.vi4.723\" rel=\"nofollow\">https:\/\/doi.org\/10.14428\/rcompro.vi4.723<\/a><\/p>\n<p>Duffy, K., &amp; Ney, J. (2015). Exploring the Divides Among Students, Educators, and Practitioners in the Use of Digital Media as a Pedagogical Tool. <em>Journal of Marketing Education<\/em>, <em>37<\/em>(2), 104\u2011113. <a href=\"https:\/\/doi.org\/10.1177\/0273475315585826\" rel=\"nofollow\">https:\/\/doi.org\/10.1177\/0273475315585826<\/a><\/p>\n<p>El Bourkadi, S. (2022). Les r\u00e9sistances individuelles et collectives aux rationalisations extr\u00eames du travail VTC via les plateformes. <em>Communication et organisation. Revue scientifique francophone en Communication organisationnelle<\/em>, <em>61<\/em>, Article 61. <a href=\"https:\/\/doi.org\/10.4000\/communicationorganisation.11169\" rel=\"nofollow\">https:\/\/doi.org\/10.4000\/communicationorganisation.11169<\/a><\/p>\n<p>Gallicano, T. D., Curtin, P., &amp; Matthews, K. (2012). I Love What I Do, But\u2026 A Relationship Management Survey of Millennial Generation Public Relations Agency Employees. <em>Journal of Public Relations Research<\/em>, <em>24<\/em>(3), 222\u2011242. <a href=\"https:\/\/doi.org\/10.1080\/1062726X.2012.671986\" rel=\"nofollow\">https:\/\/doi.org\/10.1080\/1062726X.2012.671986<\/a><\/p>\n<p>Gillespie, T. (2010). The politics of \u2018platforms\u2019. <em>New Media &amp; Society<\/em>, <em>12<\/em>(3), 347\u2011364. <a href=\"https:\/\/doi.org\/10.1177\/1461444809342738\" rel=\"nofollow\">https:\/\/doi.org\/10.1177\/1461444809342738<\/a><\/p>\n<p>Grignon, T. (2015). L\u2019expertise communicationnelle au prisme de ses instruments&#160;: L\u2019exemple de Google Analytics. <em>Revue Communication &amp; professionnalisation<\/em>, <em>3<\/em>, Article 3. <a href=\"https:\/\/doi.org\/10.14428\/rcompro.vi3.443\" rel=\"nofollow\">https:\/\/doi.org\/10.14428\/rcompro.vi3.443<\/a><\/p>\n<p>Helmond, A. (2015). The Platformization of the Web&#160;: Making Web Data Platform Ready. <em>Social Media + Society<\/em>, <em>1<\/em>(2), 2056305115603080. <a href=\"https:\/\/doi.org\/10.1177\/2056305115603080\" rel=\"nofollow\">https:\/\/doi.org\/10.1177\/2056305115603080<\/a><\/p>\n<p>Kondratov, A. (2018). \u202aStrat\u00e9gies de r\u00e9sistance des professionnels de relations publiques \u00e0 l\u2019utilisation des Big Data dans les organisations en France et en Belgique&#160;: Logiques, causes et motifs de non-usage des donn\u00e9es num\u00e9riques massives\u202a. <em>Communication &amp; Organisation<\/em>, <em>54<\/em>(2), 121\u2011132. <a href=\"https:\/\/doi.org\/10.4000\/communicationorganisation.6974\" rel=\"nofollow\">https:\/\/doi.org\/10.4000\/communicationorganisation.6974<\/a><\/p>\n<p>Larroche, V. (2015). Community management et m\u00e9tiers \u00e9mergents du num\u00e9rique&#160;: Une analyse des repr\u00e9sentations par l\u2019\u00e9tude des r\u00e9f\u00e9rentiels du marketing et de la communication. <em>Revue Communication &amp; professionnalisation<\/em>, <em>3<\/em>, Article 3. <a href=\"https:\/\/doi.org\/10.14428\/rcompro.vi3.493\" rel=\"nofollow\">https:\/\/doi.org\/10.14428\/rcompro.vi3.493<\/a><\/p>\n<p>Leveneur, L., &amp; P\u00e9lissier, D. (2020). La professionnalisation des pratiques de commentaires num\u00e9riques. <em>Revue Communication &amp; professionnalisation<\/em>, <em>11<\/em>, 1\u201115.<\/p>\n<p>Mabi, C., &amp; Zacklad, M. (2021). L\u2019innovation collaborative aux prises avec les dispositifs info-communicationnels. Introduction. <em>Approches Th\u00e9oriques en Information-Communication (ATIC)<\/em>, <em>2<\/em>(1), 5\u201110. <a href=\"https:\/\/doi.org\/10.3917\/atic.002.0005\" rel=\"nofollow\">https:\/\/doi.org\/10.3917\/atic.002.0005<\/a><\/p>\n<p>Meese, J., &amp; Hurcombe, E. (2021). Facebook, news media and platform dependency&#160;: The institutional impacts of news distribution on social platforms. <em>New Media &amp; Society<\/em>, <em>23<\/em>(8), 2367\u20112384. <a href=\"https:\/\/doi.org\/10.1177\/1461444820926472\" rel=\"nofollow\">https:\/\/doi.org\/10.1177\/1461444820926472<\/a><\/p>\n<p>Morillon, L., Carignan, M.-\u00c8., &amp; Parrini-Alemanno, S. (2020). Influences crois\u00e9es entre pratiques et recherches en communication des organisations&#160;: Introduction au num\u00e9ro. <em>Revue Communication &amp; professionnalisation<\/em>, <em>10<\/em>, Article 10. <a href=\"https:\/\/doi.org\/10.14428\/rcompro.vi10.55603\" rel=\"nofollow\">https:\/\/doi.org\/10.14428\/rcompro.vi10.55603<\/a><\/p>\n<p>Nieborg, D. B., &amp; Poell, T. (2018). The platformization of cultural production&#160;: Theorizing the contingent cultural commodity. <em>New Media &amp; Society<\/em>, <em>20<\/em>(11), 4275\u20114292. <a href=\"https:\/\/doi.org\/10.1177\/1461444818769694\" rel=\"nofollow\">https:\/\/doi.org\/10.1177\/1461444818769694<\/a><\/p>\n<p>Peirot, N., &amp; Roginsky, S. (2019). Mesurer la communication&#160;? Ce que les outils de mesure font \u00e0 la professionnalisation de la communication. <em>Revue Communication &amp; professionnalisation<\/em>, <em>9<\/em>, Article 9. <a href=\"https:\/\/doi.org\/10.14428\/rcompro.vi9.54983\" rel=\"nofollow\">https:\/\/doi.org\/10.14428\/rcompro.vi9.54983<\/a><\/p>\n<p>Schor, J. B., &amp; Attwood-Charles, W. (2017). The \u201csharing\u201d economy&#160;: Labor, inequality, and social connection on for-profit platforms. <em>Sociology Compass<\/em>, <em>11<\/em>(8), e12493. <a href=\"https:\/\/doi.org\/10.1111\/soc4.12493\" rel=\"nofollow\">https:\/\/doi.org\/10.1111\/soc4.12493<\/a><\/p>\n<p>Taylor, A., Meehan, C., Hollar, J., Skourdoumbis, A., Al-Muftah, E., Hanson, S., Reloaded, C. E., Policy, I., Popow, M., &amp; S\u00e1ez-Rosenkranz, I. (s.\u00a0d.). Perspectives on the University as a Business&#160;: The Corporate Management Structure, Neoliberalism and Higher Education. <em>Journal for Critical Education Policy Studies<\/em>, <em>15<\/em>(1).<\/p>\n<p>Venkatasawmy, R. (2018). <em>Communication and Media Education\u00a0 in an Era of Big Data<\/em>. <a href=\"https:\/\/doi.org\/10.5281\/zenodo.1870179\" rel=\"nofollow\">https:\/\/doi.org\/10.5281\/zenodo.1870179<\/a><\/p>\n<p>Zacklad, M. (2020). <em>Les enjeux de la transition num\u00e9rique et de l\u2019innovation collaborative dans les mutations du travail et du management dans le secteur public<\/em>. Presses de l\u2019EHESP.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<p><a id=\"_ftn1\" href=\"http:\/\/resiproc.org\/2023\/06\/20\/cfp-platformization-in-the-communication-professions\/#_ftnref1\"><sup>[1]<\/sup><\/a> These include Facebook and Instagram (Meta), LinkedIn, Twitter, TikTok, YouTube, Pinterest, Tumblr, Snap, Patreon, etc.<\/p>\n<p><a id=\"_ftn2\" href=\"http:\/\/resiproc.org\/2023\/06\/20\/cfp-platformization-in-the-communication-professions\/#_ftnref2\"><sup>[2]<\/sup><\/a> Which include LinkedIn, Welcome to the Jungle, <a href=\"http:\/\/codeur.com\/\">Codeur.com<\/a> et <a href=\"http:\/\/xn--rdacteur-b1a.com\/\">R\u00e9dacteur.com<\/a>, Creads, Pige.Quebec, <a href=\"http:\/\/simpl.be\/\">Simpl.be<\/a>, <a href=\"http:\/\/graphiste.com\/\">Graphiste.com<\/a>, Fiverr, Behance, 99design, Scribeur, TextBroker, etc<\/p>\n<\/p><\/div>\n<div class=\"zn-singledetail-keywords\">\n<h3 class=\"zn-singledetail-section-title\">Mots-cl\u00e9s<\/h3>\n<ul class=\"termslist termslist-post_tag\">\n<li class=\"termslist-item termslist-title\"><span class=\"termslist-titletxt\">Mots-cl\u00e9s<\/span><span class=\"doubledot\"><\/span><\/li>\n<li class=\"termslist-item tax-post_tag term-communication\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/en\/tag\/communication-en\/\" title=\"Communication\"><span class=\"termslist-itemname\">Communication<\/span><\/a><\/li>\n<li class=\"termslist-item tax-post_tag term-plateformes\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/en\/tag\/plateformes-en\/\" title=\"Plateformes\"><span class=\"termslist-itemname\">Plateformes<\/span><\/a><\/li>\n<li class=\"termslist-item tax-post_tag term-plateformes-numeriques\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/en\/tag\/plateformes-numeriques-en\/\" title=\"Plateformes num\u00e9riques\"><span class=\"termslist-itemname\">Plateformes num\u00e9riques<\/span><\/a><\/li>\n<li class=\"termslist-item tax-post_tag term-professionnalisation\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/en\/tag\/professionalization\/\" title=\"Professionnalisation\"><span class=\"termslist-itemname\">Professionnalisation<\/span><\/a><\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- \/fxzn:singledetail --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mis en ligne le 21 juin 2023 Th\u00e9matiques Communication et organisations Num\u00e9rique : strat\u00e9gies, dispositifs et usages R\u00e9ponse attendue pour le 15\/07\/2023 Type de r\u00e9ponse R\u00e9sum\u00e9 Type de contribution attendue [&hellip;]<\/p>\n","protected":false},"author":957,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[131,130],"tags":[500,819,846,276],"thematique":[575,581],"sfsic":[],"class_list":["post-29158","post","type-post","status-publish","format-standard","hentry","category-article-en","category-cfp-publication","tag-communication-en","tag-plateformes-en","tag-plateformes-numeriques-en","tag-professionalization","thematique-communication-organizations-en","thematique-digital-strategies-devices-and-uses-en","wp-sticky"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Platformization in the communication professions<\/title>\n<meta name=\"description\" content=\"Communication &amp; Professionalization is launching a CfP about &quot;Platformization in the communication 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