{"id":27536,"date":"2023-01-26T09:27:29","date_gmt":"2023-01-26T08:27:29","guid":{"rendered":"https:\/\/www.sfsic.org\/?p=27536"},"modified":"2023-01-25T22:46:02","modified_gmt":"2023-01-25T21:46:02","slug":"marques-et-territoires","status":"publish","type":"post","link":"https:\/\/www.sfsic.org\/en\/publication\/marques-et-territoires\/","title":{"rendered":"Marques et territoires"},"content":{"rendered":"<p><!-- fxzn:singledetail --><\/p>\n<div class=\"zone zn-singledetail\" id=\"fxzn-singledetail-1\">\n<div class=\"zone-block zn-singledetail-block alignwide va-top\">\n<div class=\"row\">\n<div class=\"columns large-8 large-push-4\">\n<div class=\"zn-singledetail-metabox\">\n<div class=\"zn-singledetail-pubdate pubdate\">\n\t\t\t\t\t<span class=\"pubdate-txt\">Mis en ligne le<\/span><span class=\"doubledot\"><\/span> <time class=\"pubdate-time\" pubdate datetime=\"2023-01-26T09:27:29+01:00\">26 janvier 2023<\/time>\t\t\t\t<\/div>\n<div class=\"zn-singledetail-thematiques with-sep-comma\">\n<ul class=\"termslist termslist-thematique\">\n<li class=\"termslist-item termslist-title\"><span class=\"termslist-titletxt\">Th\u00e9matiques<\/span><span class=\"doubledot\"><\/span><\/li>\n<li class=\"termslist-item tax-thematique term-communication-organisations\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/en\/thematiques\/communication-organizations-en\/\" title=\"Communication et organisations\"><span class=\"termslist-itemname\">Communication et organisations<\/span><\/a><\/li>\n<li class=\"termslist-item tax-thematique term-communication-publique-et-politique\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/en\/thematiques\/public-and-political-communication\/\" title=\"Communication publique et politique\"><span class=\"termslist-itemname\">Communication publique et politique<\/span><\/a><\/li>\n<li class=\"termslist-item tax-thematique term-mediations-memorielles-culturelles-et-patrimoniales\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/en\/thematiques\/memorial-cultural-and-heritage-mediation\/\" title=\"M\u00e9diations m\u00e9morielles, culturelles et patrimoniales\"><span class=\"termslist-itemname\">M\u00e9diations m\u00e9morielles, culturelles et patrimoniales<\/span><\/a><\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row\">\n<div class=\"columns large-4\">\n<div class=\"zn-singledetail-sidebar bg-cornersquares\">\n<div class=\"zn-singledetail-infos\">\n<p class=\"zn-singledetail-type\">\n\t\t\t\t\t\t\t<span>Type de publication<\/span><span class=\"doubledot\"><\/span> <strong>Ouvrage collectif<\/strong>\n\t\t\t\t\t<\/p>\n<p class=\"zn-singledetail-edition\">\n\t\t\t\t\t\t\t<span>\u00c9dition<\/span><span class=\"doubledot\"><\/span> <strong>\u00c9ditions de l&#8217;Universit\u00e9 de Lorraine<\/strong>\n\t\t\t\t\t<\/p>\n<\/p><\/div>\n<div class=\"zn-singledetail-contacts\">\n<h3 class=\"zn-singledetail-section-title\">Contacts<\/h3>\n<ul class=\"zn-singledetail-contacts-list\">\n<li class=\"zn-singledetail-contact\">\n\t\t\t\t\t\t\t<span class=\"zn-singledetail-contact-name\"> Violaine Appel<\/span><span class=\"doubledot\"><\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"zn-singledetail-contact-mail prettylink\" href=\"mailto:violaine.appel@univ-lorraine.fr\">violaine.appel@univ-lorraine.fr<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n<li class=\"zn-singledetail-contact\">\n\t\t\t\t\t\t\t<span class=\"zn-singledetail-contact-name\">Delphine Le Nozach<\/span><span class=\"doubledot\"><\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"zn-singledetail-contact-mail prettylink\" href=\"mailto:delphine.le-nozach@univ-lorraine.fr\">delphine.le-nozach@univ-lorraine.fr<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"columns large-8\">\n<div class=\"zn-singledetail-contentbox\">\n<div class=\"zn-singledetail-annonce wig-content\">\n<p>L&rsquo;ouvrage \u00ab&#160;Marque et Territoire&#160;\u00bb, sous la direction de Violaine Appel et Delphine Le Nozach, est paru aux Editions de l&rsquo;Universit\u00e9 de Loraine.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/www.sfsic.org\/wp-inside\/uploads\/2023\/01\/2001-publi-sfsic.jpg\" width=\"224\" height=\"332\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"button outline with-arrow\" href=\"https:\/\/www.lcdpu.fr\/livre\/?GCOI=27000100619300\" target=\"_blank\" rel=\"noopener\">A retrouver sur le site de l&rsquo;\u00e9diteur<\/a><\/p>\n<h2>R\u00e9sum\u00e9<\/h2>\n<p>Dans cet ouvrage collectif, marque et territoire, deux notions au c\u0153ur de plusieurs champs disciplinaires occupant une place de choix dans l&rsquo;espace soci\u00e9tal et les pratiques professionnelles des acteurs concern\u00e9s, sont expliqu\u00e9es, \u00e9tudi\u00e9es et discut\u00e9es tant pour leurs significations que pour les r\u00e9alit\u00e9s qu\u2019elles recouvrent. S\u2019inscrivant \u00e0 l\u2019articulation du politique, de l\u2019\u00e9conomique et du culturel, les enjeux de leur mise en sc\u00e8ne, en r\u00e9cit et en discours sont ici largement abord\u00e9s dans une perspective strat\u00e9gique. Cet \u00e9clairage pluriel s\u2019incarne dans l\u2019observation, le d\u00e9cryptage et l\u2019analyse de dispositifs pragmatiques innovants \u00e0 l&rsquo;\u00e9chelle locale, r\u00e9gionale, nationale et internationale.<\/p>\n<h2>Sommaire<\/h2>\n<table border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"bookcontent\" valign=\"top\"><strong>Introduction<\/strong><\/p>\n<p>Violaine Appel et Delphine Le Nozach \u2013 Mise en sc\u00e8ne des processus organisationnels, strat\u00e9giques et repr\u00e9sentationnels des marques et des territoires<\/p>\n<p><strong>1. Espaces territoriaux&#160;: n\u00e9gociation et appropriation<\/strong><\/p>\n<p>Patrick Fraysse, Valentine Chatelet et Sylvie Couralet \u2013 Les m\u00e9tamorphoses du \u00ab&#160;Pays cathare&#160;\u00bb&#160;: d&rsquo;un territoire marqu\u00e9 \u00e0 un patrimoine labellis\u00e9<\/p>\n<p>Aliz\u00e9e Bertetto et Anne Cadoret \u2013 Des labels aires prot\u00e9g\u00e9es entre rejets et appropriation par les \u00e9lus locaux&#160;: le cas des labels G\u00e9oparc, R\u00e9serve de Biosph\u00e8re et Parc naturel r\u00e9gional en Luberon<\/p>\n<p>Anne Parizot, David Michon et Daniel Raichvarg \u2013 Le <em>made in<\/em> Jura et Louis Pasteur. Un cas de mise en patrimoine durable et reliante<\/p>\n<p><strong>2. Marques territoriales&#160;: construction et repr\u00e9sentations<\/strong><\/p>\n<p>David Michon \u2013 Mise en r\u00e9cit m\u00e9diatique du dynamisme local&#160;: le cas d&rsquo;une Ard\u00e8che verte et gourmande<\/p>\n<p>Thomas Bihay et Fr\u00e9d\u00e9ric Aubrun \u2013 Repr\u00e9sentation (r\u00e9)cr\u00e9ative des territoires. Les cas d&rsquo;OnlyLyon et de la marque Bretagne<\/p>\n<p>J\u00e9r\u00e9my Tourrette \u2013 <em>Scotland is Now\u2026 really&#160;?<\/em> La r\u00e9ception de la campagne de <em>nation-branding<\/em> par les \u00e9cossais en France<\/p>\n<p><strong>3. Repr\u00e9sentations territoriales&#160;: dispositifs culturels et mises en sc\u00e8ne<\/strong><\/p>\n<p>\u00c9lise Butel \u2013 La ville comme dispositif d&rsquo;exposition&#160;: l&rsquo;\u00e9v\u00e9nement culturel au prisme de la cit\u00e9. Le cas du festival d&rsquo;animation d&rsquo;Annecy<\/p>\n<p>Simon Renoir \u2013 Les rapports d&rsquo;un film avec le territoire qu\u2019il met en sc\u00e8ne. Le cas du film <em>D\u00e9troit<\/em><\/p>\n<p>Patricia Jullia et Fr\u00e9d\u00e9ric Marty \u2013 <em>Un Si Grand Soleil<\/em>, une s\u00e9rie tr\u00e8s Sud de France&#160;?<\/p>\n<p>Biographies des auteurs<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<div class=\"zn-singledetail-keywords\">\n<h3 class=\"zn-singledetail-section-title\">Mots-cl\u00e9s<\/h3>\n<ul class=\"termslist termslist-post_tag\">\n<li class=\"termslist-item termslist-title\"><span class=\"termslist-titletxt\">Mots-cl\u00e9s<\/span><span class=\"doubledot\"><\/span><\/li>\n<li class=\"termslist-item tax-post_tag term-culture\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/en\/tag\/culture-en\/\" title=\"Culture\"><span class=\"termslist-itemname\">Culture<\/span><\/a><\/li>\n<li class=\"termslist-item tax-post_tag term-marque\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/en\/tag\/brand\/\" title=\"Marque\"><span class=\"termslist-itemname\">Marque<\/span><\/a><\/li>\n<li class=\"termslist-item tax-post_tag term-politique\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/en\/tag\/politics\/\" title=\"Politique\"><span class=\"termslist-itemname\">Politique<\/span><\/a><\/li>\n<li class=\"termslist-item tax-post_tag term-strategie\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/en\/tag\/strategie\/\" title=\"Strat\u00e9gie\"><span class=\"termslist-itemname\">Strat\u00e9gie<\/span><\/a><\/li>\n<li class=\"termslist-item tax-post_tag term-territoire\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/en\/tag\/territory\/\" title=\"Territoire\"><span class=\"termslist-itemname\">Territoire<\/span><\/a><\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- \/fxzn:singledetail --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mis en ligne le 26 janvier 2023 Th\u00e9matiques Communication et organisations Communication publique et politique M\u00e9diations m\u00e9morielles, culturelles et patrimoniales Type de publication Ouvrage collectif \u00c9dition \u00c9ditions de l&#8217;Universit\u00e9 de [&hellip;]<\/p>\n","protected":false},"author":1388,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[71,31],"tags":[382,80,190,306,78],"thematique":[37,36,38],"sfsic":[],"class_list":["post-27536","post","type-post","status-publish","format-standard","hentry","category-ouvrage","category-publication","tag-culture","tag-marque","tag-politique","tag-strategie","tag-territoire","thematique-communication-organisations","thematique-communication-publique-et-politique","thematique-mediations-memorielles-culturelles-et-patrimoniales","wp-sticky"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marques et 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