{"id":24778,"date":"2022-05-21T19:42:11","date_gmt":"2022-05-21T17:42:11","guid":{"rendered":"https:\/\/www.sfsic.org\/?p=24778"},"modified":"2022-05-20T19:52:52","modified_gmt":"2022-05-20T17:52:52","slug":"evaluer-la-communication-des-organisations-7-concepts-et-leurs-mesures","status":"publish","type":"post","link":"https:\/\/www.sfsic.org\/en\/publication\/evaluer-la-communication-des-organisations-7-concepts-et-leurs-mesures\/","title":{"rendered":"\u00c9valuer la communication des organisations. 7 concepts et leurs mesures"},"content":{"rendered":"<p><!-- fxzn:singledetail --><\/p>\n<div class=\"zone zn-singledetail\" id=\"fxzn-singledetail-1\">\n<div class=\"zone-block zn-singledetail-block alignwide va-top\">\n<div class=\"row\">\n<div class=\"columns large-8 large-push-4\">\n<div class=\"zn-singledetail-metabox\">\n<div class=\"zn-singledetail-pubdate pubdate\">\n\t\t\t\t\t<span class=\"pubdate-txt\">Mis en ligne le<\/span><span class=\"doubledot\"><\/span> 21 mai 2022\t\t\t\t<\/div>\n<div class=\"zn-singledetail-thematiques with-sep-comma\">\n<ul class=\"termslist termslist-thematique\">\n<li class=\"termslist-item termslist-title\"><span class=\"termslist-titletxt\">Th\u00e9matiques<\/span><span class=\"doubledot\"><\/span><\/li>\n<li class=\"termslist-item tax-thematique term-communication-organisations\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/en\/thematiques\/communication-organizations-en\/\" title=\"Communication et organisations\"><span class=\"termslist-itemname\">Communication et organisations<\/span><\/a><\/li>\n<li class=\"termslist-item tax-thematique term-numerique-strategies-dispositifs-et-usages\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/en\/thematiques\/digital-strategies-devices-and-uses-en\/\" title=\"Num\u00e9rique : strat\u00e9gies, dispositifs et usages\"><span class=\"termslist-itemname\">Num\u00e9rique : strat\u00e9gies, dispositifs et usages<\/span><\/a><\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row\">\n<div class=\"columns large-4\">\n<div class=\"zn-singledetail-sidebar bg-cornersquares\">\n<div class=\"zn-singledetail-infos\">\n<p class=\"zn-singledetail-type\">\n\t\t\t\t\t\t\t<span>Type de publication<\/span><span class=\"doubledot\"><\/span> <strong>Ouvrage<\/strong>\n\t\t\t\t\t<\/p>\n<p class=\"zn-singledetail-edition\">\n\t\t\t\t\t\t\t<span>\u00c9dition<\/span><span class=\"doubledot\"><\/span> <strong>Presses de l\u2019Universit\u00e9 du Qu\u00e9bec<\/strong>\n\t\t\t\t\t<\/p>\n<\/p><\/div>\n<div class=\"zn-singledetail-coordinators\">\n<h3 class=\"zn-singledetail-section-title\">Coordinateur(s) \/ Auteur(s)<\/h3>\n<ul class=\"zn-singledetail-coordinators-list\">\n<li class=\"zn-singledetail-coordinators-item\">\n\t\t\t\t\t\t\t<span>Camille<\/span> <span>Alloing<\/span>\t\t\t\t\t\t\t\t\t\t\t\t\t\t, <a class=\"zn-singledetail-coordinators-mail prettylink\" href=\"mailto:alloingcamille@gmail.com\">alloingcamille@gmail.com<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"columns large-8\">\n<div class=\"zn-singledetail-contentbox\">\n<div class=\"zn-singledetail-annonce wig-content\">\n<p>&nbsp;<\/p>\n<p><span id=\"page189R_mcid5\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\"><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-24779 aligncenter\" src=\"https:\/\/www.sfsic.org\/wp-inside\/uploads\/2022\/05\/publication_evaluer-la-communication-des-organisations.-7-concepts-et-leurs-mesures_2022-204x300.jpg\" alt=\"\" width=\"204\" height=\"300\" srcset=\"https:\/\/www.sfsic.org\/wp-inside\/uploads\/2022\/05\/publication_evaluer-la-communication-des-organisations.-7-concepts-et-leurs-mesures_2022-204x300.jpg 204w, https:\/\/www.sfsic.org\/wp-inside\/uploads\/2022\/05\/publication_evaluer-la-communication-des-organisations.-7-concepts-et-leurs-mesures_2022-697x1024.jpg 697w, https:\/\/www.sfsic.org\/wp-inside\/uploads\/2022\/05\/publication_evaluer-la-communication-des-organisations.-7-concepts-et-leurs-mesures_2022-768x1129.jpg 768w, https:\/\/www.sfsic.org\/wp-inside\/uploads\/2022\/05\/publication_evaluer-la-communication-des-organisations.-7-concepts-et-leurs-mesures_2022-218x320.jpg 218w, https:\/\/www.sfsic.org\/wp-inside\/uploads\/2022\/05\/publication_evaluer-la-communication-des-organisations.-7-concepts-et-leurs-mesures_2022-780x1146.jpg 780w, https:\/\/www.sfsic.org\/wp-inside\/uploads\/2022\/05\/publication_evaluer-la-communication-des-organisations.-7-concepts-et-leurs-mesures_2022-200x294.jpg 200w, https:\/\/www.sfsic.org\/wp-inside\/uploads\/2022\/05\/publication_evaluer-la-communication-des-organisations.-7-concepts-et-leurs-mesures_2022.jpg 958w\" sizes=\"auto, (max-width: 204px) 100vw, 204px\" \/>Comme toutes les activit\u00e9s strat\u00e9giques, la communication n\u00e9cessite <\/span><\/span><span id=\"page189R_mcid6\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\">d\u2019\u00eatre \u00e9valu\u00e9e. S\u2019il est possible de se fixer des objectifs pour guider <\/span><\/span><span id=\"page189R_mcid7\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\">les actions, il est complexe de mesurer r\u00e9ellement leurs effets. Les <\/span><\/span><span id=\"page189R_mcid8\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\">mesures existantes posent probl\u00e8me, car elles varient en fonction des <\/span><\/span><span id=\"page189R_mcid9\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\">besoins, des contextes ou encore des outils utilis\u00e9s. S\u2019il n\u2019y a pas de <\/span><\/span><span id=\"page189R_mcid10\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\">recette miracle, il existe cependant des questionnements pertinents et <\/span><\/span><span id=\"page189R_mcid11\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\">des m\u00e9thodes \u00e9prouv\u00e9es afin d\u2019accompagner au mieux les praticiens <\/span><\/span><span id=\"page189R_mcid12\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\">actuels et futurs dans l\u2019\u00e9valuation de leurs pratiques.<\/span><\/span><span id=\"page189R_mcid13\" class=\"markedContent\"><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">L\u2019ouvrage<\/span><\/span><span id=\"page189R_mcid14\" class=\"markedContent\"> \u00ab&#160;<span dir=\"ltr\" role=\"presentation\">\u00c9valuer la communication des organisations&#160;\u00bb<\/span><\/span><span id=\"page189R_mcid15\" class=\"markedContent\"> <span dir=\"ltr\" role=\"presentation\">est <\/span><\/span><span id=\"page189R_mcid16\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\">destin\u00e9 aux praticiens, aux \u00e9tudiants et \u00e0 leurs enseignants. Il a pour <\/span><\/span><span id=\"page189R_mcid17\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\">vis\u00e9e de les guider dans l\u2019\u00e9valuation de strat\u00e9gies de communication.<\/span><\/span><span id=\"page189R_mcid18\" class=\"markedContent\"><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">Pour cela, cet ouvrage court, didactique, et fond\u00e9 sur les derni\u00e8res <\/span><\/span><span id=\"page189R_mcid19\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\">avanc\u00e9es de la recherche, est construit autour de sept concepts fonda<\/span><\/span><span id=\"page189R_mcid20\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\">&#8211; <\/span><\/span><span id=\"page189R_mcid21\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\">mentaux. Chacun des concepts fait l\u2019objet d\u2019un chapitre long r\u00e9dig\u00e9 par <\/span><\/span><span id=\"page189R_mcid22\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\">un universitaire et d\u2019un chapitre court, r\u00e9dig\u00e9 par un praticien, abordant <\/span><\/span><span id=\"page189R_mcid23\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\">leurs aspects num\u00e9riques.<\/span><\/span><span id=\"page189R_mcid24\" class=\"markedContent\"><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">\u00c9valuer la communication des organisations<\/span><\/span><span id=\"page189R_mcid25\" class=\"markedContent\"> <span dir=\"ltr\" role=\"presentation\">participe ainsi \u00e0 la <\/span><\/span><span id=\"page189R_mcid26\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\">formation de professionnels r\u00e9flexifs, aptes \u00e0 s\u2019adapter aux contextes <\/span><\/span><span id=\"page189R_mcid27\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\">pour \u00e9valuer les strat\u00e9gies qu\u2019ils d\u00e9ploient.<\/span><\/span><\/p>\n<h2>Sommaire<\/h2>\n<h3>Introduction<\/h3>\n<p><strong>Chapitre 1-<\/strong> L\u2019audience des m\u00e9dias &#8211; <em>C\u00e9cile M\u00e9adel<\/em><br \/>\n<strong>Chapitre 2 &#8211; <\/strong>L\u2019audience en ligne &#8211; <em>Vincent Gu\u00e9rin<\/em><br \/>\n<strong>Chapitre 3 &#8211; <\/strong>L\u2019opinion publique &#8211; <em>Yannick Dufresne, Marc-Antoine Rancourt et William Poirier<\/em><br \/>\n<strong>Chapitre 4 &#8211; <\/strong>L\u2019opinion num\u00e9rique &#8211; <em>Antoine Montoux<\/em><br \/>\n<strong>Chapitre 5 &#8211;<\/strong> L\u2019influence &#8211; <em>St\u00e9phanie Yates<\/em><br \/>\n<strong>Chapitre 6 &#8211;<\/strong> L\u2019influence num\u00e9rique &#8211; <em>Damien Fouch\u00e9<\/em><br \/>\n<strong>Chapitre 7 &#8211;<\/strong> Les \u00e9motions &#8211; <em>Julien Pierre<\/em><br \/>\n<strong>Chapitre 8 &#8211;<\/strong> Le discours &#8211; <em>Olivier Turbide et Dominic Duval<\/em><br \/>\n<strong>Chapitre 9 &#8211;<\/strong> Le discours num\u00e9rique &#8211; <em>Lavinia Botez<\/em><br \/>\n<strong>Chapitre 10 &#8211;<\/strong> La cr\u00e9ativit\u00e9 &#8211; <em>Dany Baillargeon<\/em><br \/>\n<strong>Chapitre 11 &#8211;<\/strong> La cr\u00e9ativit\u00e9 num\u00e9rique&#160;: le design d\u2019interfaces &#8211; <em>Karl Pineau<\/em><br \/>\n<strong>Chapitre 12 &#8211;<\/strong> La m\u00e9diation culturelle &#8211; <em>Jean-Marie Lafortune<\/em><br \/>\n<strong>Chapitre 13 &#8211;<\/strong>La m\u00e9diation num\u00e9rique&#160;: l\u2019animation de communaut\u00e9s en ligne &#8211; <em>Marika Laforest<\/em><\/p>\n<h3>Conclusion<\/h3>\n<\/p><\/div>\n<div class=\"zn-singledetail-keywords\">\n<h3 class=\"zn-singledetail-section-title\">Mots-cl\u00e9s<\/h3>\n<ul class=\"termslist termslist-post_tag\">\n<li class=\"termslist-item termslist-title\"><span class=\"termslist-titletxt\">Mots-cl\u00e9s<\/span><span class=\"doubledot\"><\/span><\/li>\n<li class=\"termslist-item tax-post_tag term-communication\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/en\/tag\/communication-en\/\" title=\"Communication\"><span class=\"termslist-itemname\">Communication<\/span><\/a><\/li>\n<li class=\"termslist-item tax-post_tag term-numerique\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/en\/tag\/digital\/\" title=\"Num\u00e9rique\"><span class=\"termslist-itemname\">Num\u00e9rique<\/span><\/a><\/li>\n<li class=\"termslist-item tax-post_tag term-organisation\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/en\/tag\/organization\/\" title=\"Organisation\"><span class=\"termslist-itemname\">Organisation<\/span><\/a><\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- \/fxzn:singledetail --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mis en ligne le 21 mai 2022 Th\u00e9matiques Communication et organisations Num\u00e9rique : strat\u00e9gies, dispositifs et usages Type de publication Ouvrage \u00c9dition Presses de l\u2019Universit\u00e9 du Qu\u00e9bec Coordinateur(s) \/ Auteur(s) [&hellip;]<\/p>\n","protected":false},"author":781,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[71,31],"tags":[363,90,74],"thematique":[37,39],"sfsic":[],"class_list":["post-24778","post","type-post","status-publish","format-standard","hentry","category-ouvrage","category-publication","tag-communication","tag-numerique","tag-organisation","thematique-communication-organisations","thematique-numerique-strategies-dispositifs-et-usages","wp-sticky"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9valuer la communication des 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