{"id":23307,"date":"2022-03-10T15:47:31","date_gmt":"2022-03-10T14:47:31","guid":{"rendered":"https:\/\/www.sfsic.org\/?p=23307"},"modified":"2022-03-10T15:47:31","modified_gmt":"2022-03-10T14:47:31","slug":"linternationalisation-des-musees-entre-strategies-de-marques-et-diplomatie-dinfluence","status":"publish","type":"post","link":"https:\/\/www.sfsic.org\/en\/publication\/linternationalisation-des-musees-entre-strategies-de-marques-et-diplomatie-dinfluence\/","title":{"rendered":"L\u2019internationalisation des mus\u00e9es : entre strat\u00e9gies de marques et diplomatie d\u2019influence"},"content":{"rendered":"<p><!-- fxzn:singledetail --><\/p>\n<div class=\"zone zn-singledetail\" id=\"fxzn-singledetail-1\">\n<div class=\"zone-block zn-singledetail-block alignwide va-top\">\n<div class=\"row\">\n<div class=\"columns large-8 large-push-4\">\n<div class=\"zn-singledetail-metabox\">\n<div class=\"zn-singledetail-pubdate pubdate\">\n\t\t\t\t\t<span class=\"pubdate-txt\">Mis en ligne le<\/span><span class=\"doubledot\"><\/span> <time class=\"pubdate-time\" pubdate datetime=\"2022-03-10T15:46:55+01:00\">10 mars 2022<\/time>\t\t\t\t<\/div>\n<div class=\"zn-singledetail-thematiques with-sep-comma\">\n<ul class=\"termslist termslist-thematique\">\n<li class=\"termslist-item termslist-title\"><span class=\"termslist-titletxt\">Th\u00e9matiques<\/span><span class=\"doubledot\"><\/span><\/li>\n<li class=\"termslist-item tax-thematique term-communication-organisations\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/thematiques\/communication-organisations\/\" title=\"Communication et organisations\"><span class=\"termslist-itemname\">Communication et organisations<\/span><\/a><\/li>\n<li class=\"termslist-item tax-thematique term-communication-publique-et-politique\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/thematiques\/communication-publique-et-politique\/\" title=\"Communication publique et politique\"><span class=\"termslist-itemname\">Communication publique et politique<\/span><\/a><\/li>\n<li class=\"termslist-item tax-thematique term-mediations-memorielles-culturelles-et-patrimoniales\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/thematiques\/mediations-memorielles-culturelles-et-patrimoniales\/\" title=\"M\u00e9diations m\u00e9morielles, culturelles et patrimoniales\"><span class=\"termslist-itemname\">M\u00e9diations m\u00e9morielles, culturelles et patrimoniales<\/span><\/a><\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row\">\n<div class=\"columns large-4\">\n<div class=\"zn-singledetail-sidebar bg-cornersquares\">\n<div class=\"zn-singledetail-infos\">\n<p class=\"zn-singledetail-type\">\n\t\t\t\t\t\t\t<span>Type de publication<\/span><span class=\"doubledot\"><\/span> <strong>Num\u00e9ro de revue<\/strong>\n\t\t\t\t\t<\/p>\n<p class=\"zn-singledetail-name\">\n\t\t\t\t\t\t\t<span>Nom de la publication<\/span><span class=\"doubledot\"><\/span> <strong>Les Enjeux de l&#8217;information et de la communication <\/strong>\n\t\t\t\t\t<\/p>\n<p class=\"zn-singledetail-edition\">\n\t\t\t\t\t\t\t<span>\u00c9dition<\/span><span class=\"doubledot\"><\/span> <strong>GRESEC<\/strong>\n\t\t\t\t\t<\/p>\n<\/p><\/div>\n<div class=\"zn-singledetail-weblinks\">\n<h3 class=\"zn-singledetail-section-title\">Sites internet de r\u00e9f\u00e9rence<\/h3>\n<ul class=\"zn-singledetail-weblinks-list\">\n<li>\n\t\t\t\t\t\t\t<a class=\"prettylink chainlink\" href=\"https:\/\/www.cairn.info\/revue-les-enjeux-de-l-information-et-de-la-communication-2021-S1.htm?fbclid=IwAR3HVvpbaUii4zMIElKKLBHaWRu4XsIXk7Co1FIlIEbByLyPvq7cJ9J1fEw\" title=\"Site de la revue\" target=\"_blank\" rel=\"noopener\">Num\u00e9ro disponible en ligne<\/a>\n\t\t\t\t\t\t<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"columns large-8\">\n<div class=\"zn-singledetail-contentbox\">\n<div class=\"zn-singledetail-annonce wig-content\">\n<h2 style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-23314 aligncenter\" src=\"https:\/\/www.sfsic.org\/wp-inside\/uploads\/2022\/03\/enic_hs10_l204.jpg\" alt=\"\" width=\"204\" height=\"289\" srcset=\"https:\/\/www.sfsic.org\/wp-inside\/uploads\/2022\/03\/enic_hs10_l204.jpg 204w, https:\/\/www.sfsic.org\/wp-inside\/uploads\/2022\/03\/enic_hs10_l204-200x283.jpg 200w\" sizes=\"auto, (max-width: 204px) 100vw, 204px\" \/><\/h2>\n<p>Le suppl\u00e9ment 2021A de la revue \u00ab&#160;Les Enjeux de l&rsquo;information et de la communication&#160;\u00bb est en ligne et traite de la th\u00e9matique \u00ab&#160;L\u2019internationalisation des mus\u00e9es&#160;: entre strat\u00e9gies de marques et diplomatie d\u2019influence&#160;\u00bb.<\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-size: 1.875rem;\">Sommaire<\/span><\/h2>\n<div id=\"tuile-6e04efc775bc7ff2f940c5fefb7f6314db1596336228b69f56a50\" class=\"media wow fadeIn isSommaire well article-list-item\" data-id-revue=\"ENIC\" data-id-numero=\"ENIC_HS10\" data-id-article=\"ENIC_HS10_0005\">\n<div class=\"media-body\">\n<div class=\"media-body-inner-wrapper \">\n<div class=\"article-meta\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"tuile-0a85b7c915e89007a056ce336942eb1d9af7c3c66228b69f5a31a\" class=\"media wow fadeIn isSommaire well article-list-item\" data-id-revue=\"ENIC\" data-id-numero=\"ENIC_HS10\" data-id-article=\"ENIC_HS10_0089\">\n<div class=\"media-body\">\n<div class=\"media-body-inner-wrapper \">\n<div class=\"article-meta\">\n<p><a href=\"https:\/\/www.cairn.info\/revue-les-enjeux-de-l-information-et-de-la-communication-2021-S1-page-5.htm\"><strong>La marque mus\u00e9ale, une notion au centre de la mondialisation des \u00e9tablissements publics mus\u00e9aux<\/strong><\/a><br \/>\nMartine Corral-Regourd, Nicolas Peyre<\/p>\n<p><a href=\"https:\/\/www.cairn.info\/revue-les-enjeux-de-l-information-et-de-la-communication-2021-S1-page-13.htm\"><strong>L\u2019expansion internationale des mus\u00e9es&#160;: entre diffusion du soft power et valorisation \u00e9conomique du patrimoine culturel<\/strong><\/a><br \/>\nC\u00e9cile Anger<\/p>\n<p><a href=\"https:\/\/www.cairn.info\/revue-les-enjeux-de-l-information-et-de-la-communication-2021-S1-page-29.htm\"><strong>Mus\u00e9es et d\u00e9veloppement international&#160;: l\u2019action culturelle fran\u00e7aise au Vietnam, au Laos et au Cambodge<\/strong><\/a><br \/>\nJonathan Paquette<\/p>\n<p><a href=\"https:\/\/www.cairn.info\/revue-les-enjeux-de-l-information-et-de-la-communication-2021-S1-page-41.htm\"><strong>Diplomatie d\u2019influence et culture au Quai d\u2019Orsay<\/strong><\/a><br \/>\nWilliam Gu\u00e9raiche<\/p>\n<p><a href=\"https:\/\/www.cairn.info\/revue-les-enjeux-de-l-information-et-de-la-communication-2021-S1-page-53.htm\"><strong>Des marques mus\u00e9ales au service de l\u2019influence fran\u00e7aise&#160;: le r\u00f4le du Louvre et de l\u2019expertise mus\u00e9ale dans le Golfe arabo-persique<\/strong><\/a><br \/>\nMarie-Alix Molini\u00e9-Andlauer<\/p>\n<p><a href=\"https:\/\/www.cairn.info\/revue-les-enjeux-de-l-information-et-de-la-communication-2021-S1-page-71.htm\"><strong>Vers une diplomatie publique fran\u00e7aise des mus\u00e9es en Chine&#160;? La sinisation num\u00e9rique des strat\u00e9gies communicationnelles du Louvre<\/strong><\/a><br \/>\nZhao Alexandre Huang, Myl\u00e8ne Hardy<\/p>\n<p><a href=\"https:\/\/www.cairn.info\/revue-les-enjeux-de-l-information-et-de-la-communication-2021-S1-page-71.htm\"><strong>Instagram, un soutien contrast\u00e9 \u00e0 la mondialisation des marques mus\u00e9ales et \u00e0 la diplomatie d\u2019influence. Les cas du Louvre et du Centre Pompidou<\/strong><\/a><br \/>\nChristophe Alcantara, Nicolas Peyre<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<div class=\"zn-singledetail-keywords\">\n<h3 class=\"zn-singledetail-section-title\">Mots-cl\u00e9s<\/h3>\n<ul class=\"termslist termslist-post_tag\">\n<li class=\"termslist-item termslist-title\"><span class=\"termslist-titletxt\">Mots-cl\u00e9s<\/span><span class=\"doubledot\"><\/span><\/li>\n<li class=\"termslist-item tax-post_tag term-diplomatie\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/tag\/diplomatie\/\" title=\"Diplomatie\"><span class=\"termslist-itemname\">Diplomatie<\/span><\/a><\/li>\n<li class=\"termslist-item tax-post_tag term-internationalisation\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/tag\/internationalisation\/\" title=\"Internationalisation\"><span class=\"termslist-itemname\">Internationalisation<\/span><\/a><\/li>\n<li class=\"termslist-item tax-post_tag term-marque\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/tag\/marque\/\" title=\"Marque\"><span class=\"termslist-itemname\">Marque<\/span><\/a><\/li>\n<li class=\"termslist-item tax-post_tag term-musees\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/tag\/musees\/\" title=\"Mus\u00e9es\"><span class=\"termslist-itemname\">Mus\u00e9es<\/span><\/a><\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- \/fxzn:singledetail --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mis en ligne le 10 mars 2022 Th\u00e9matiques Communication et organisations Communication publique et politique M\u00e9diations m\u00e9morielles, culturelles et patrimoniales Type de publication Num\u00e9ro de revue Nom de la publication [&hellip;]<\/p>\n","protected":false},"author":1171,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70,31],"tags":[322,119,80,175],"thematique":[37,36,38],"sfsic":[],"class_list":["post-23307","post","type-post","status-publish","format-standard","hentry","category-numero-revue","category-publication","tag-diplomatie","tag-internationalisation","tag-marque","tag-musees","thematique-communication-organisations","thematique-communication-publique-et-politique","thematique-mediations-memorielles-culturelles-et-patrimoniales","wp-sticky"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019internationalisation des mus\u00e9es : entre strat\u00e9gies de marques et diplomatie d\u2019influence<\/title>\n<meta name=\"description\" content=\"Le suppl\u00e9ment 2021A 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