{"id":15790,"date":"2021-02-09T23:02:07","date_gmt":"2021-02-09T22:02:07","guid":{"rendered":"https:\/\/www.sfsic.org\/?p=15790"},"modified":"2021-03-04T08:45:32","modified_gmt":"2021-03-04T07:45:32","slug":"the-camino-of-strategic-communication-rediscovering-the-human-element-of-public-relations-in-unpredictable-time","status":"publish","type":"post","link":"https:\/\/www.sfsic.org\/en\/aac-evenement\/the-camino-of-strategic-communication-rediscovering-the-human-element-of-public-relations-in-unpredictable-time\/","title":{"rendered":"The Camino of strategic communication &#8211; (Re)discovering the human element of public relations in unpredictable time"},"content":{"rendered":"<p><!-- fxzn:singledetail --><\/p>\n<div class=\"zone zn-singledetail\" id=\"fxzn-singledetail-1\">\n<div class=\"zone-block zn-singledetail-block alignwide va-top\">\n<div class=\"row\">\n<div class=\"columns large-8 large-push-4\">\n<div class=\"zn-singledetail-metabox\">\n<div class=\"zn-singledetail-pubdate pubdate\">\n\t\t\t\t\t<span class=\"pubdate-txt\">Mis en ligne le<\/span><span class=\"doubledot\"><\/span> <time class=\"pubdate-time\" pubdate datetime=\"2021-02-09T23:02:07+01:00\">9 f\u00e9vrier 2021<\/time>\t\t\t\t<\/div>\n<div class=\"zn-singledetail-thematiques with-sep-comma\">\n<ul class=\"termslist termslist-thematique\">\n<li class=\"termslist-item termslist-title\"><span class=\"termslist-titletxt\">Th\u00e9matiques<\/span><span class=\"doubledot\"><\/span><\/li>\n<li class=\"termslist-item tax-thematique term-actualite-partenaires-internationaux\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/thematiques\/actualite-partenaires-internationaux\/\" title=\"Actualit\u00e9 de nos partenaires internationaux\"><span class=\"termslist-itemname\">Actualit\u00e9 de nos partenaires internationaux<\/span><\/a><\/li>\n<li class=\"termslist-item tax-thematique term-communication-organisations\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/thematiques\/communication-organisations\/\" title=\"Communication et organisations\"><span class=\"termslist-itemname\">Communication et organisations<\/span><\/a><\/li>\n<li class=\"termslist-item tax-thematique term-communication-publique-politique\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/thematiques\/communication-publique-politique\/\" title=\"Communication publique et politique\"><span class=\"termslist-itemname\">Communication publique et politique<\/span><\/a><\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row\">\n<div class=\"columns large-4\">\n<div class=\"zn-singledetail-sidebar bg-cornersquares\">\n<div class=\"zn-singledetail-infos\">\n<p class=\"zn-singledetail-reponse-date\">\n\t\t\t\t\t\t<span>R\u00e9ponse attendue pour le<\/span><span class=\"doubledot\"><\/span> <strong>28\/02\/2021<\/strong>\n\t\t\t\t\t<\/p>\n<p class=\"zn-singledetail-reponse-type\">\n\t\t\t\t\t<span>Type de r\u00e9ponse<\/span><span class=\"doubledot\"><\/span> <strong>R\u00e9sum\u00e9<\/strong>\n\t\t\t\t\t<\/p>\n<p class=\"zn-singledetail-type\">\n\t\t\t\t\t\t\t<span>Type d\u2019\u00e9v\u00e9nement<\/span><span class=\"doubledot\"><\/span> <strong>Congr\u00e8s<\/strong>\n\t\t\t\t\t<\/p>\n<\/p><\/div>\n<div class=\"zn-singledetail-contacts\">\n<h3 class=\"zn-singledetail-section-title\">Contacts<\/h3>\n<ul class=\"zn-singledetail-contacts-list\">\n<li class=\"zn-singledetail-contact\">\n\t\t\t\t\t\t\t<span class=\"zn-singledetail-contact-name\">Contact info<\/span><span class=\"doubledot\"><\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"zn-singledetail-contact-mail prettylink\" href=\"mailto:congress2021@euprera.org\">congress2021@euprera.org<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul><\/div>\n<div class=\"zn-singledetail-weblinks\">\n<h3 class=\"zn-singledetail-section-title\">Sites internet de r\u00e9f\u00e9rence<\/h3>\n<ul class=\"zn-singledetail-weblinks-list\">\n<li>\n\t\t\t\t\t\t\t<a class=\"prettylink chainlink\" href=\"http:\/\/euprera.org\/congress2021\" title=\"Site de l'EUPRERA\" target=\"_blank\" rel=\"noopener\">Site de l&#8217;EUPRERA<\/a>\n\t\t\t\t\t\t<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"columns large-8\">\n<div class=\"zn-singledetail-contentbox\">\n<div class=\"zn-singledetail-eventinfo\">\n<div class=\"zn-singledetail-eventinfo-inner\">\n<div class=\"zn-singledetail-eventdates\">\n\t\t\t\t\t\t<span class=\"zn-singledetail-label\">Dates de l\u2019\u00e9v\u00e9nement<span class=\"doubledot\"><\/span><\/span><\/p>\n<ul class=\"zn-singledetail-eventdates-list\">\n<li class=\"zn-singledetail-eventdates-item\">\n\t\t\t\t\t\t\t\tDu <time class=\"event-start-time\" datetime=\"2021-10-07T00:00:00+00:00\">07\/10\/2021<\/time> au <time class=\"event-end-time\" datetime=\"2021-10-09T00:00:00+00:00\">09\/10\/2021<\/time>\t\t\t\t\t\t\t<\/li>\n<\/ul><\/div>\n<p class=\"zn-singledetail-eventplace\">\n\t\t\t\t\t\t<span class=\"zn-singledetail-label\">Lieu de l\u2019\u00e9v\u00e9nement<span class=\"doubledot\"><\/span><\/span><br \/>\n\t\t\t\t\t\t<span class=\"zn-singledetail-eventplace-adr\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"adr-name\">University of Navarra<\/span>,<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"adr-place\">School of Communication<\/span>,<\/p>\n<p>\t\t\t\t\t\t<span class=\"adr-city\">Pamplona<\/span>\t\t\t\t\t\t, <span class=\"adr-country\">Espagne<\/span><br \/>\n\t\t\t\t\t\t<\/span>\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"zn-singledetail-annonce wig-content\">\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div title=\"Page 2\">\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-15793 aligncenter\" src=\"https:\/\/www.sfsic.org\/wp-inside\/uploads\/2021\/02\/couverture-cfp-congress-2021-213x300.jpg\" alt=\"Couverture CfP Congress 2021\" width=\"213\" height=\"300\" srcset=\"https:\/\/www.sfsic.org\/wp-inside\/uploads\/2021\/02\/couverture-cfp-congress-2021-213x300.jpg 213w, https:\/\/www.sfsic.org\/wp-inside\/uploads\/2021\/02\/couverture-cfp-congress-2021-227x320.jpg 227w, https:\/\/www.sfsic.org\/wp-inside\/uploads\/2021\/02\/couverture-cfp-congress-2021-200x282.jpg 200w, https:\/\/www.sfsic.org\/wp-inside\/uploads\/2021\/02\/couverture-cfp-congress-2021.jpg 407w\" sizes=\"auto, (max-width: 213px) 100vw, 213px\" \/><\/p>\n<h2>EUPRERA<\/h2>\n<p>The European Public Relations Education and Research Association (EUPRERA) is<br \/>\nan autonomous organization with nearly 500 members from 40 countries interested in advancing academic research and knowledge in strategic communication. In order to spread new methodologies and research results, EUPRERA organises a highly regarded annual congress each autumn in collaboration with a selected university or college in Europe.<\/p>\n<\/div>\n<div title=\"Page 2\">\n<h2>The University of Navarra (UN)<\/h2>\n<p>Universidad de Navarra (UN) has been a pioneer in offering Communication studies in Spain at university level,\u00a0with the launching of its Degree in Journalism back\u00a0in 1958. Since then, other undergraduate and graduate programs have followed thanks to this innovative spirit. Today the University offers 57 undergraduate degrees, 46 master\u2019s degrees and 23 doctoral programs at its 4 campuses (Pamplona, San Sebasti\u00e1n, Madrid and Barcelona) to over 11,000 students. The University of Navarra was founded in 1952 by St. Josemar\u00eda Escriv\u00e1\u00a0de Balaguer, the founder\u00a0of Opus Dei. Since then, its mission has been the pursuit of excellence in teaching\u00a0and research and a constant commitment to serve people and society as a whole.<br \/>\nOur educational institution\u00a0<span style=\"font-size: inherit;\">was ranked number three\u00a0<\/span><span style=\"font-size: inherit;\">in the 2019 Times Higher Education\u2019s (THE) Europe Teaching Rankings. We are consistently at the top of Spanish ranks in each of the three undergraduate programs we offer and we are in the\u00a0<\/span><span style=\"font-size: inherit;\">Top 100 of QS Media subject ranking.<\/span><\/p>\n<div title=\"Page 2\">\n<div>\n<div>\n<p><strong>The 22nd EUPRERA Congress will also become the XXXVI International Conference of Communication (CICOM) at the School of Communication, Universidad de Navarra.<\/strong><\/p>\n<ul>\n<li><span style=\"font-size: inherit;\">Natalia Rodr\u00edguez-Salcedo,\u00a0<\/span><span style=\"font-size: inherit;\">Associate Professor (chair)<\/span><\/li>\n<li><span style=\"font-size: inherit;\">Elena Guti\u00e9rrez-Garc\u00eda,\u00a0<\/span><span style=\"font-size: inherit;\">Associate Professor<\/span><\/li>\n<li><span style=\"font-size: inherit;\">M\u00f3nica Recalde-Viana,\u00a0<\/span><span style=\"font-size: inherit;\">Associate Professor<\/span><\/li>\n<li><span style=\"font-size: inherit;\">Mar\u00eda Jes\u00fas Y\u00e1\u00f1ez,\u00a0<\/span><span style=\"font-size: inherit;\">Assistant Professor<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-size: inherit;\">Call for Contributions<\/span><\/h2>\n<p><span style=\"font-size: inherit;\">Academics, PhD students and practitioners are invited to submit papers and panel proposal related to the congress theme&#160;: The Camino of strategic communication.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #e79f12; font-family: 'Noto Serif', serif; font-size: 1.875rem; font-weight: bold;\">The Congress Theme<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>We live in evolving societies that undergo profound<br \/>\nand rapid transformations. Artificial intelligence, machine learning, robots in the workplace and big data are opening transcendent\u00a0<span style=\"font-size: inherit;\">questions around the future of mankind. At the same time, trust and reputation are at risk in our dynamic, disruptive and uncertain world. In this complex scenario, going\u00a0<\/span><span style=\"font-size: inherit;\">back to the basics of public relations and strategic communication seems more important than ever before&#160;: people and relationships. People should always come first.<\/span><\/p>\n<p><span style=\"font-size: inherit;\">Despite the role of technology, the use of robots in communication or AI, there seems to be a massive need to create human-centred organizations. We need to build value-oriented societies based upon humanistic principles. In short, we need to rethink what it means\u00a0<\/span><span style=\"font-size: inherit;\">to put the person at the\u00a0<\/span><span style=\"font-size: inherit;\">centre of our decisions. How communication and public relations respond to these issues will determine the future of our field and practice. To address these challenges we attempt to revisit the relevance of people on the\u00a0<\/span><span style=\"font-size: inherit;\">art and science of strategic communication, including education, professionalism, research and the practice of strategic communication.<\/span><\/p>\n<p><span style=\"font-size: inherit;\">On the one hand, we would like to explore how to put the organizational focus on people. Communication\/PR enables us to increase our uniquely human capabilities such us creativity, empathy, innovation or connection. Likewise, there is a huge opportunity to become more meaningful, creative and\u00a0<\/span><span style=\"font-size: inherit;\">collaborative workplaces. <\/span><span style=\"font-size: inherit;\">On the other, more than ever, there is a big opportunity to make our businesses and institutions genuinely human, real and approachable to our publics, even considering\u00a0<\/span><span style=\"font-size: inherit;\">the important role of new technology. In other words, we would like to build more open societies through communication to establish relationships based on honesty and trust that\u00a0<\/span><span style=\"font-size: inherit;\">create even more value for organizations and society.<\/span><\/p>\n<p><span style=\"font-size: inherit;\">Indeed, the role of communicators, PR professionals, researchers and educators is crucial to understand, analyse and promote a humanistic view of our profession. Discipline and practice are at a critical turning point to anticipate and develop the knowledge, skills, competences and capabilities to manoeuvre these innovations.<\/span><\/p>\n<p><span style=\"font-size: inherit;\">But why using the word Camino&#160;? The Route to Santiago is of the utmost importance in Navarra. The University has the privilege to be on the Pilgrim\u2019s\u00a0<\/span><span style=\"font-size: inherit;\">way. Therefore, we invite practitioners and scholars to discuss and work together in order to ascertain the potential of human elements and values of the discipline and its strategic role on the future to come in the best possible scenario.<\/span><\/p>\n<h2><span style=\"font-size: inherit;\">Sub-Themes<\/span><\/h2>\n<h3><span style=\"font-size: inherit;\">I. Ethics in communication\/PR<\/span><\/h3>\n<p><span style=\"font-size: inherit;\">Digital transformation challenges us to create a\u00a0<\/span><span style=\"font-size: inherit;\">new cultural ethos &#8211; customs, uses, habits &#8211; that considers technology as a tool at the service of professionals and not as an end in itself. We must reconsider that the virtual world takes its meaning from the real world.<\/span><\/p>\n<h3><span style=\"font-size: inherit;\">II. Innovative communication\/ PR approaches&#160;: new and old trends (Practice)<\/span><\/h3>\n<p><span style=\"font-size: inherit;\">The technological and humanistic challenges in which our contemporary society is involved, requires\u00a0<\/span><span style=\"font-size: inherit;\">a profession \u2013 and its practitioners &#8211; to be focused on innovative manners that improve relationships with publics, and guide the social conversation. Traditionally, functional, postmodernist and critical approaches in PR\/communication literature are aiming to find responses to the challenges. This track aims to meet a research agenda that shows new trends&#160;: how collaborative networks with a broad range of stakeholders are built, how communication enhances organisational decision- making process&#160;; what new practitioners\u2019 leadership roles are being enacted&#160;; or what key indicators are being put into practice for the communicative constitutive organisations.<\/span><\/p>\n<h3><span style=\"font-size: inherit;\">III. New curricula for the future of education and training development (education)<\/span><\/h3>\n<p><span style=\"font-size: inherit;\">While mastering communication technologies, channels and multiple media platforms are constantly underlined in the curricula, the human dilemmas that the future will bring us are overlooked. How to sensitize students to the humanistic values in order to exercise professional judgement and high standards based on honesty, ethics, commitment and responsibility become challenges for the higher education and training of PR and communication.<\/span><\/p>\n<h3><span style=\"font-size: inherit;\">IV. Competencies and capabilities for a new professionalism landscape (Professionalism)<\/span><\/h3>\n<p><span style=\"font-size: inherit;\">The human element is at the centre of the new scenario that artificial intelligence\u00a0<\/span><span style=\"font-size: inherit;\">is depicting. Also, the rapid transformations and societal expectations regarding emerging values (diversity, sustainability, purpose-<\/span><span style=\"font-size: inherit;\">driven organisations, etc.) confront organisations and practitioners to tackle and reshape the relational and dialogical approaches. How\u00a0<\/span><span style=\"font-size: inherit;\">is the profession refurbishing its new and old competences&#160;? What are the new models\u00a0<\/span><span style=\"font-size: inherit;\">or research approaches that are emerging regarding practitioners\u2019 competencies and capabilities&#160;? What characterizes proficient practitioners that contribute\u00a0<\/span><span style=\"font-size: inherit;\">to agile organisations&#160;?\u00a0<\/span><span style=\"font-size: inherit;\">What are the specific professional capabilities\u00a0<\/span><span style=\"font-size: inherit;\">that may contribute to enhance proper dialogical and listening approaches, underlying the human element of the profession and professionalism&#160;?<\/span><\/p>\n<h3><span style=\"font-size: inherit;\">V. History and theory of PR<\/span><\/h3>\n<p><span style=\"font-size: inherit;\">What is it in the past that\u00a0<\/span><span style=\"font-size: inherit;\">we can apply nowadays to reinforce the human values\u00a0<\/span><span style=\"font-size: inherit;\">of strategic communication&#160;? We might find some light in the past, going back to where the profession started or just rediscovering classic theories including rhetoric, community, or other European social theories.<\/span><\/p>\n<h3><span style=\"font-size: inherit;\">VI. Communicating in times of unpredictability and risk<\/span><\/h3>\n<p><span style=\"font-size: inherit;\">The human element has always been a persistent feature when dealing with unpredictable events and risks. The coronavirus global outbreak and the climate change challenge are some of the current global phenomena that stress the relevance of strategic communication. This track welcomes up-to- date research that explores how practitioners are dealing with their role and capacities to manage unpredictability and risks, how discourses are being enacted in the public sphere, or how theory can\u00a0<\/span><span style=\"font-size: inherit;\">expand the current debate putting the persona and societal values at the heart\u00a0<\/span><span style=\"font-size: inherit;\">of the profession, combining human and digital elements. In this vein, theoretical revisions on crisis, risk and emergence communication theories are also very welcome.<\/span><\/p>\n<h3><span style=\"font-size: inherit;\">VII. Open track &#8211; current communication\/PR research<\/span><\/h3>\n<p><span style=\"font-size: inherit;\">EUPRERA 2021 also welcomes research that sheds new light on contemporary challenges in the\u00a0<\/span><span style=\"font-size: inherit;\">broad domain of PR and strategic communication. We encourage the submission of original contributions ranging from theoretical and empirical building on quantitative or qualitative methods. Other human elements of strategic communication not covered in the previous topics\u00a0<\/span><span style=\"font-size: inherit;\">can also be encompassed in this final track.<\/span><\/p>\n<h3><span style=\"font-size: inherit;\">Dates for submission of anonymous papers and panels for peer review<\/span><\/h3>\n<ul>\n<li><span style=\"font-size: inherit;\">Deadline for abstracts&#160;: February 28th, 2021 Feedback on abstracts&#160;: April 15th, 2021<\/span><\/li>\n<li><span style=\"font-size: inherit;\">Deadline for full papers&#160;: 30 June, 2021<\/span><\/li>\n<\/ul>\n<div title=\"Page 4\">\n<p>All abstracts and papers to be submitted in English. Abstracts&#160;: 800 words. Full papers&#160;: 30,000-40,000\u00a0<span style=\"font-size: inherit;\">characters, including blanks. Guidelines for panel proposals and full papers on the congress website.<\/span><\/p>\n<h3><span style=\"font-size: inherit;\">Publication of papers<\/span><\/h3>\n<p><span style=\"font-size: inherit;\">A special issue of Journal of Communication Management A congress book (part of a book series published by Emerald.)<\/span><\/p>\n<h3><span style=\"font-size: inherit;\">Thursday 7 October, 2021<\/span><\/h3>\n<ul>\n<li><span style=\"font-size: inherit;\">Congress starts in the morning<\/span><\/li>\n<li><span style=\"font-size: inherit;\">Keynote speaker (1) (plenary session)<\/span><\/li>\n<li><span style=\"font-size: inherit;\">Papers presentation (parallel sessions)<\/span><\/li>\n<li><span style=\"font-size: inherit;\">Lunch<\/span><\/li>\n<li><span style=\"font-size: inherit;\">Parallel panel sessions<\/span><\/li>\n<li><span style=\"font-size: inherit;\">Spanish wine (reception)<\/span><\/li>\n<\/ul>\n<div class=\"page\" title=\"Page 4\">\n<h3>Friday 8 October, 2021<\/h3>\n<ul>\n<li><span style=\"font-size: inherit;\">Paper Development workshop<\/span><\/li>\n<li><span style=\"font-size: inherit;\">Parallel panel sessions<\/span><\/li>\n<li><span style=\"font-size: inherit;\">Lunch<\/span><\/li>\n<li><span style=\"font-size: inherit;\">Keynote speaker (2)<\/span><\/li>\n<li>EUPRERA Hour (awards, projects, networks)<\/li>\n<li>EUPRERA General Assembly<\/li>\n<\/ul>\n<div title=\"Page 5\">\n<h3>Outline of Programme<\/h3>\n<h3>The EUPRERA\u2019S PhD Seminar<\/h3>\n<p>The Seminar, to be held on Oct. 5-7, aims to provide an international setting where doctoral students within public relations and strategic communication can present their ongoing work, get feedback from experts and peers and establish a valuable network for the future. There will be a limited number of 10 participants and applications are welcomed until June 30.<\/p>\n<h3><span style=\"font-size: inherit;\">Paper Development Workshop<\/span><\/h3>\n<p><span style=\"font-size: inherit;\">We will offer a Paper Development Workshop as\u00a0<\/span><span style=\"font-size: inherit;\">a special, interactive and engaged environment to discuss and develop papers with a potential towards very strong coVnceptual\/empirical contributions. All scholars can apply, but preference will be given to early and mid-careerresearchers (i.e., final stage of PhD or completed PhD within the last six years). Contact&#160;: <a href=\"mailto:alexander.buhmann@bi.no\">alexander.buhmann@bi.no<\/a><\/span><\/p>\n<h3><span style=\"font-size: inherit;\">Awards<\/span><\/h3>\n<div title=\"Page 5\">\n<div>\n<div>\n<p>During the congress the following awards are presented&#160;:<\/p>\n<\/div>\n<\/div>\n<div>\n<div>\n<ul>\n<li>EUPRERA Best Papers.<\/li>\n<li>EMERALD Professional Impact.<br \/>\nEUPRERA Best Reviewer<\/li>\n<li>EUPRERA Master Thesis Award for Excellence \u2013 deadline for applications February 27, 2021.<\/li>\n<li>EUPRERA PhD Award for Excellent Doctoral Theses \u2013 deadline for applications March 15, 2021.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 5\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<h3>Saturday 9 October, 2021<\/h3>\n<\/div>\n<\/div>\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>If health restrictions do not apply<\/p>\n<\/div>\n<\/div>\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Social activities&#160;: a bus\u00a0will take you on a half day trip. Enjoy a visit to one of Navarra\u2019s most international wineries, Bodegas Otazu&#160;; a guided tour to enjoy Olite\u2019s medieval Palace architecture and whimsical towers and lunch at Parador de Olite, with a fabulous location in the same 15th-century castle.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<div class=\"zn-singledetail-attachedfiles\">\n<h3 class=\"zn-singledetail-section-title\">Fichier(s) attach\u00e9(s)<\/h3>\n<ul class=\"zn-singledetail-attachedfiles-list\">\n<li class=\"zn-singledetail-attachedfiles-item\">\n\t\t\t\t\t\t\t<a class=\"zn-singledetail-attachedfiles-link button outline for-download\" href=\"https:\/\/www.sfsic.org\/wp-inside\/uploads\/skp-membership\/demande_adh\/cfp-euprera-congress-2021.pdf\" title=\"T\u00e9l\u00e9charger : \u00ab cfp-euprera-congress-2021.pdf \u00bb\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t\t\t\t\t<span class=\"button-txt\">cfp-euprera-cong[&#8230;].pdf<\/span><br \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n<\/ul><\/div>\n<div class=\"zn-singledetail-keywords\">\n<h3 class=\"zn-singledetail-section-title\">Mots-cl\u00e9s<\/h3>\n<ul class=\"termslist termslist-post_tag\">\n<li class=\"termslist-item termslist-title\"><span class=\"termslist-titletxt\">Mots-cl\u00e9s<\/span><span class=\"doubledot\"><\/span><\/li>\n<li class=\"termslist-item tax-post_tag term-congres\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/tag\/congres\/\" title=\"Congr\u00e8s\"><span class=\"termslist-itemname\">Congr\u00e8s<\/span><\/a><\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- \/fxzn:singledetail --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mis en ligne le 9 f\u00e9vrier 2021 Th\u00e9matiques Actualit\u00e9 de nos partenaires internationaux Communication et organisations Communication publique et politique R\u00e9ponse attendue pour le 28\/02\/2021 Type de r\u00e9ponse R\u00e9sum\u00e9 Type [&hellip;]<\/p>\n","protected":false},"author":957,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29,57],"tags":[97],"thematique":[44,37,36],"sfsic":[],"class_list":["post-15790","post","type-post","status-publish","format-standard","hentry","category-aac-evenement","category-colloque","tag-congres","thematique-actualite-de-nos-partenaires-internationaux","thematique-communication-organisations","thematique-communication-publique-et-politique","wp-sticky"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Camino of strategic communication - (Re)discovering the human element of public relations in unpredictable time<\/title>\n<meta name=\"description\" content=\"L&#039;EUPRERA diffuse un appel \u00e0 communication en vue de son Congr\u00e8s 2021 qui se tiendra \u00e0 Pampelune du 7 au 9 octobre. 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