{"id":15397,"date":"2020-11-19T13:45:50","date_gmt":"2020-11-19T12:45:50","guid":{"rendered":"https:\/\/www.sfsic.org\/uncategorized\/csr-communication-in-the-media-industry\/"},"modified":"2020-11-19T13:45:50","modified_gmt":"2020-11-19T12:45:50","slug":"csr-communication-in-the-media-industry","status":"publish","type":"post","link":"https:\/\/www.sfsic.org\/en\/cfp-publication\/csr-communication-in-the-media-industry\/","title":{"rendered":"CSR Communication in the Media Industry"},"content":{"rendered":"<p><!-- fxzn:singledetail --><\/p>\n<div class=\"zone zn-singledetail\" id=\"fxzn-singledetail-1\">\n<div class=\"zone-block zn-singledetail-block alignwide va-top\">\n<div class=\"row\">\n<div class=\"columns large-8 large-push-4\">\n<div class=\"zn-singledetail-metabox\">\n<div class=\"zn-singledetail-pubdate pubdate\">\n\t\t\t\t\t<span class=\"pubdate-txt\">Mis en ligne le<\/span><span class=\"doubledot\"><\/span> <time class=\"pubdate-time\" pubdate datetime=\"2020-11-19T13:45:50+01:00\">19 novembre 2020<\/time>\t\t\t\t<\/div>\n<div class=\"zn-singledetail-thematiques with-sep-comma\">\n<ul class=\"termslist termslist-thematique\">\n<li class=\"termslist-item termslist-title\"><span class=\"termslist-titletxt\">Th\u00e9matiques<\/span><span class=\"doubledot\"><\/span><\/li>\n<li class=\"termslist-item tax-thematique term-actualite-partenaires-internationaux\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/thematiques\/actualite-partenaires-internationaux\/\" title=\"Actualit\u00e9 de nos partenaires internationaux\"><span class=\"termslist-itemname\">Actualit\u00e9 de nos partenaires internationaux<\/span><\/a><\/li>\n<li class=\"termslist-item tax-thematique term-communication-organisations\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/thematiques\/communication-organisations\/\" title=\"Communication et organisations\"><span class=\"termslist-itemname\">Communication et organisations<\/span><\/a><\/li>\n<li class=\"termslist-item tax-thematique term-medias-journalisme\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/thematiques\/medias-journalisme\/\" title=\"M\u00e9dias et journalisme\"><span class=\"termslist-itemname\">M\u00e9dias et journalisme<\/span><\/a><\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row\">\n<div class=\"columns large-4\">\n<div class=\"zn-singledetail-sidebar bg-cornersquares\">\n<div class=\"zn-singledetail-infos\">\n<p class=\"zn-singledetail-reponse-date\">\n\t\t\t\t\t\t<span>R\u00e9ponse attendue pour le<\/span><span class=\"doubledot\"><\/span> <strong>30\/12\/2020<\/strong>\n\t\t\t\t\t<\/p>\n<p class=\"zn-singledetail-reponse-type\">\n\t\t\t\t\t<span>Type de r\u00e9ponse<\/span><span class=\"doubledot\"><\/span> <strong>R\u00e9sum\u00e9<\/strong>\n\t\t\t\t\t<\/p>\n<p class=\"zn-singledetail-type\">\n\t\t\t\t\t\t\t<span>Type de contribution attendue<\/span><span class=\"doubledot\"><\/span> <strong>Chapitre d\u2019ouvrage<\/strong>\n\t\t\t\t\t<\/p>\n<p class=\"zn-singledetail-name\">\n\t\t\t\t\t\t\t<span>Nom de la publication<\/span><span class=\"doubledot\"><\/span> <strong>Ouvrage collectif chez Springer Gabler<\/strong>\n\t\t\t\t\t<\/p>\n<p class=\"zn-singledetail-editor\">\n\t\t\t\t\t\t\t<span>\u00c9diteur<\/span><span class=\"doubledot\"><\/span> <strong>Springer Gabler<\/strong>\n\t\t\t\t\t<\/p>\n<\/p><\/div>\n<div class=\"zn-singledetail-contacts\">\n<h3 class=\"zn-singledetail-section-title\">Contacts<\/h3>\n<ul class=\"zn-singledetail-contacts-list\">\n<li class=\"zn-singledetail-contact\">\n\t\t\t\t\t\t\t<span class=\"zn-singledetail-contact-name\">Dr. Franzisca Weder Director\/Convenor, Master of Communication  School of Communication and Arts, The University of Queensland<\/span><span class=\"doubledot\"><\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"zn-singledetail-contact-mail prettylink\" href=\"mailto:f.weder@uq.edu.au\">f.weder@uq.edu.au<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul><\/div>\n<div class=\"zn-singledetail-weblinks\">\n<h3 class=\"zn-singledetail-section-title\">Sites internet de r\u00e9f\u00e9rence<\/h3>\n<ul class=\"zn-singledetail-weblinks-list\">\n<li>\n\t\t\t\t\t\t\t<a class=\"prettylink chainlink\" href=\"https:\/\/www.springer.com\/series\/11764?detailsPage=titles\" title=\"Management-Reihe Corporate Social Responsibility\" target=\"_blank\" rel=\"noopener noreferrer\">Management-series \u201cCorporate Social Responsibility\u201d (Springer Gabler 2021)<\/a>\n\t\t\t\t\t\t<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"columns large-8\">\n<div class=\"zn-singledetail-contentbox\">\n<div class=\"zn-singledetail-annonce wig-content\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Corporate Social Responsibility (CSR) is an established management focus of todays\u2019 corporates and organizations of various kind, scope and size. This is supported by the book series on CSR by Springer Gabler, in which the planned volume is embedded in.<\/p>\n<p>The social impact (SI) on the society and the key publics for which they function is lately debated in various fields of (mostly strategic) communication research (Rasche et al., 2018&#160;; Morsing 2018, Diehl et al., 2017&#160;; Allen 2006&#160;; Heath, 2018&#160;; Johnston et al., 2018&#160;; Saffer, 2019). Alongside, the idea that organizations need the permission, the license to operate (SLO) (Hurst &amp; Ihlen, 2018), challenges all kind of business, but media corporations in particular. Unlike CSR initiatives in other industry sectors, CSR and Sustainability communication practices and related research in the media industry is still underdeveloped. This may be<\/p>\n<ul>\n<li>Firstly, due to the fact that until recently the media industry has not been challenged to introduce sustainable and responsible business models anyway.<\/li>\n<li>Secondly, the watchdog-role that media play in observing traditional businesses and politics has provided a general legitimacy for a long time.<\/li>\n<li>And thirdly, the debate about the media\u2019s public value has covered questions about responsibilities towards the society and related impact so far.<\/li>\n<\/ul>\n<p><span style=\"font-size: inherit;\">However,<\/span><span style=\"font-size: inherit;\"> in an era where fake news is constantly spread and algorithms co-decide the media agenda, the question about the impact on the public sphere, the public value of media products and the license to operate are becoming prevalent with a new normative framework of sustainability. In this book we will bridge the \u201cformer\u201d debate on public value with the current debate about social impact and the social license to operate in the media industry. In the focus is the double nature of producing economic and cultural goods at the same time (Bracker et al., 2017&#160;; Karmasin &amp; Bichler, 2017) which leads to the assumption that media companies have a double responsibility for the way they present reality (in their products) and with this controlling and criticizing economic and political developments and raising ethical concerns in the public debate on the one hand (SOCIAL IMPACT), and for their own activities as a\u00a0<\/span><span style=\"font-size: inherit;\">corporation on the other hand (LICENSE TO OPERATE).<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>The guiding question for contributions to this volume is the following&#160;: How do media corporations deal with their twin responsibility of holding society responsible and being responsible themselves&#160;? A second set of questions guides the inputs from various theoretical as well as cultural perspectives&#160;:<\/p>\n<ul>\n<li>What exactly do media outlets perceive as their responsibilities&#160;?<\/li>\n<li>Do media companies expend resources for CSR and, if so, what kind of resources and to\u00a0<span style=\"font-size: inherit;\">what extent&#160;?<\/span><\/li>\n<li>What kind of resources (e.g., reputation, image, publicity) do media companies gain from\u00a0<span style=\"font-size: inherit;\">Social Impact orientation and related CSR activities&#160;?<\/span><\/li>\n<li>How is responsibility allocated and taken along the media production process&#160;?<\/li>\n<li>What about the dimensions of responsibility like environmental responsibility, but as\u00a0<span style=\"font-size: inherit;\">well gender, diversity and inclusion&#160;?<\/span><\/li>\n<li>What about the differences and overlaps between individual responsibility and morality\u00a0<span style=\"font-size: inherit;\">and organizational ethics&#160;?<\/span><\/li>\n<li>Is there a difference between the walk and talk of media firms regarding their CSR\u00a0<span style=\"font-size: inherit;\">practices&#160;?<\/span><\/li>\n<li>And, if so, what is the reason for this gap&#160;?<\/li>\n<li>What are elements of a sustainable business model when it comes to media outlets&#160;?<\/li>\n<li>What is the \u201csocial impact\u201d of a media corporation&#160;?<\/li>\n<li>Which role do theories of engagement journalism and engagement communication playhere&#160;?<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>We are seeking for global perspectives in the issue that will stimulate a conversation about\u00a0innovative approaches in an industry where a stronger focus on sustainability as normative framework to discuss the public value is increasingly converging with economic goals. The European perspective with a historically strong role of public broadcasting should be contrasted with an Oceanian as well as US-perspective. Furthermore, there is a specific outlook to the challenges of cross-border management.<\/p>\n<p>We are interested in \u201ceasy to read\u201d contributions written in German and English from academics (on all levels) and practitioners in the areas of\u00a0<span style=\"font-size: inherit;\">seeking for global perspectives on the issue that will stimulate a conversation about<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"layoutArea\">\n<div class=\"column\">\n<ul>\n<li>CSR &amp; CSR Communication<\/li>\n<li>Management\/Media Management<\/li>\n<li>Communication Scholars,<\/li>\n<li>Business Scholars in related areas<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n<div class=\"zn-singledetail-attachedfiles\">\n<h3 class=\"zn-singledetail-section-title\">Fichier(s) attach\u00e9(s)<\/h3>\n<ul class=\"zn-singledetail-attachedfiles-list\">\n<li class=\"zn-singledetail-attachedfiles-item\">\n\t\t\t\t\t\t\t<a class=\"zn-singledetail-attachedfiles-link button outline for-download\" href=\"https:\/\/www.sfsic.org\/wp-inside\/uploads\/skp-membership\/demande_adh\/cfp-corporate-social-management-media-management-2020.pdf\" title=\"T\u00e9l\u00e9charger : \u00ab cfp-corporate-social-management-media-management-2020.pdf \u00bb\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\n\t\t\t\t\t\t\t\t<span class=\"button-txt\">cfp-corporate-so[&#8230;].pdf<\/span><br \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n<\/ul><\/div>\n<div class=\"zn-singledetail-keywords\">\n<h3 class=\"zn-singledetail-section-title\">Mots-cl\u00e9s<\/h3>\n<ul class=\"termslist termslist-post_tag\">\n<li class=\"termslist-item termslist-title\"><span class=\"termslist-titletxt\">Mots-cl\u00e9s<\/span><span class=\"doubledot\"><\/span><\/li>\n<li class=\"termslist-item tax-post_tag term-media\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/tag\/media\/\" title=\"m\u00e9dia\"><span class=\"termslist-itemname\">m\u00e9dia<\/span><\/a><\/li>\n<li class=\"termslist-item tax-post_tag term-rse\"><a class=\"termslist-itemlink\" href=\"https:\/\/www.sfsic.org\/tag\/rse\/\" title=\"Responsabilit\u00e9 Sociale des Entreprises\"><span class=\"termslist-itemname\">Responsabilit\u00e9 Sociale des Entreprises<\/span><\/a><\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- \/fxzn:singledetail --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mis en ligne le 19 novembre 2020 Th\u00e9matiques Actualit\u00e9 de nos partenaires internationaux Communication et organisations M\u00e9dias et journalisme R\u00e9ponse attendue pour le 30\/12\/2020 Type de r\u00e9ponse R\u00e9sum\u00e9 Type de [&hellip;]<\/p>\n","protected":false},"author":958,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[132,130],"tags":[388,389],"thematique":[575,574,576],"sfsic":[],"class_list":["post-15397","post","type-post","status-publish","format-standard","hentry","category-book-chapter","category-cfp-publication","tag-media-en","tag-rse-en","thematique-communication-organizations-en","thematique-media-and-journalism","thematique-news-from-our-international-partners-en","wp-sticky"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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